Welcome to ABB, a leading global technology company that is driving progress towards a sustainable future. We are seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager, you will play a crucial role in developing and executing our digital marketing strategies to promote our innovative products and services. This is a unique opportunity for a driven individual to make a significant impact in a fast-paced, cutting-edge industry. If you have a passion for digital marketing and a desire to be part of a forward-thinking company, we want to hear from you!
- Develop and implement effective digital marketing strategies to promote ABB's products and services.
- Manage and coordinate all digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Stay up-to-date with industry trends and best practices to continuously improve ABB's digital presence.
- Analyze and report on the performance of digital marketing initiatives, providing insights and recommendations for optimization.
- Collaborate with cross-functional teams to ensure consistency and alignment with overall marketing and business objectives.
- Monitor and manage ABB's online reputation and respond to customer inquiries and reviews.
- Manage and allocate digital marketing budget effectively to maximize ROI.
- Utilize data and analytics to identify target audiences and develop personalized and impactful messaging.
- Lead the development of digital marketing content, including website copy, blog posts, and social media posts.
- Ensure all digital marketing efforts adhere to brand guidelines and align with ABB's mission and values.
- Continuously seek out new and innovative digital marketing opportunities to drive growth and reach new audiences.
- Train and mentor team members on best practices and new technologies in digital marketing.
- Collaborate with external agencies and vendors to execute digital marketing initiatives.
- Keep abreast of emerging digital marketing tools and platforms and make recommendations for adoption.
- Act as a brand advocate for ABB, promoting our sustainability goals and initiatives through digital channels.
Strong Understanding Of Digital Marketing Strategies And Tools: A Successful Digital Marketing Manager At Abb Should Possess A Deep Understanding Of Digital Marketing Tactics, Such As Seo, Sem, Email Marketing, Content Marketing, And Social Media. They Should Also Be Familiar With Various Digital Marketing Tools And Platforms, Such As Google Analytics, Adwords, And Social Media Management Tools.
Experience In Developing And Implementing Digital Marketing Campaigns: The Ideal Candidate Should Have A Proven Track Record Of Developing And Executing Successful Digital Marketing Campaigns. This Includes Creating Campaign Strategies, Setting Goals And Kpis, And Monitoring And Analyzing Campaign Performance.
Knowledge Of The Industrial And Technology Sector: Abb Operates In The Industrial And Technology Sector, So A Digital Marketing Manager Should Have A Strong Understanding Of This Industry. This Includes Knowledge Of The Target Audience, Market Trends, And Competitors.
Excellent Communication And Leadership Skills: As A Manager, The Candidate Should Have Exceptional Communication And Leadership Skills To Effectively Lead A Team And Collaborate With Other Departments. They Should Also Be Able To Communicate Complex Digital Marketing Strategies And Results To Non-Technical Stakeholders.
Analytical Mindset And Data-Driven Decision Making: Abb Values Data-Driven Decision Making, So The Digital Marketing Manager Should Have A Strong Analytical Mindset And Be Comfortable Working With Data. They Should Be Able To Use Data To Inform And Optimize Digital Marketing Strategies And Campaigns.
Data Analysis
Lead Generation
Content Creation
Web analytics
Social media management
Brand management
Digital strategy
Email Marketing
PPC campaigns
Digital advertising
SEO Optimization
Influ
Communication
Conflict Resolution
Leadership
Time management
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Digital Marketing Manager in New Berlin, WI, USA is $50,000 to $70,000 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry. Some Digital Marketing Managers in New Berlin may make upwards of $100,000 per year.
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ABB Ltd. operates as a power and automation technology company. The company provides solutions for secure, energy-efficient generation, transmission and distribution of electricity, and for increasing productivity in industrial, commercial and utility operations. It operates through five segments: Power Products; Power Systems; Discrete Automation and Motion; Low Voltage Products; and Process Automation.
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