
Associate Director, Marketing Analytics - Neuroscience
Are you a driven and analytical individual with a passion for neuroscience? AbbVie is seeking an Associate Director of Marketing Analytics to join our team and drive our marketing strategies for our neuroscience portfolio. In this role, you will be responsible for developing and implementing data-driven marketing initiatives that will help us better understand our customers and drive business growth. We are looking for a candidate with a strong background in marketing analytics and a deep understanding of the neuroscience industry. If you are a collaborative and strategic thinker with a strong track record of success in marketing analytics, we want to hear from you. Join us in our mission to improve the lives of patients with neurological disorders and make a meaningful impact on the healthcare industry.
- Develop and implement data-driven marketing initiatives for AbbVie's neuroscience portfolio.
- Utilize marketing analytics to better understand customer behaviors, preferences, and needs.
- Collaborate with cross-functional teams to develop and execute effective marketing strategies.
- Analyze market trends and competitor activities to identify opportunities for growth and improvement.
- Provide insights and recommendations based on data analysis to drive business growth.
- Utilize a deep understanding of the neuroscience industry to inform marketing strategies and initiatives.
- Monitor and report on the performance of marketing campaigns, making adjustments as needed.
- Use analytical tools to track and measure the effectiveness and ROI of marketing efforts.
- Ensure compliance with all regulatory and ethical guidelines in all marketing activities.
- Stay up-to-date with industry trends and advancements in marketing analytics to continuously improve strategies.
- Collaborate with internal stakeholders and external partners to gather and analyze data for market research and insights.
- Train and mentor junior analysts on marketing analytics best practices and techniques.
- Present findings and recommendations to senior leadership and other stakeholders.
- Maintain a strong understanding of AbbVie's products and services in the neuroscience portfolio.
- Act as a key contributor in driving AbbVie's mission to improve the lives of patients with neurological disorders.
Bachelor's Degree In Marketing, Business, Or A Related Field
Minimum Of 5 Years Experience In Marketing Analytics, Preferably In The Pharmaceutical Industry
Strong Understanding Of Neuroscience And The Pharmaceutical Market Landscape
Proven Track Record Of Developing And Implementing Successful Marketing Analytics Strategies
Excellent Analytical And Problem-Solving Skills, With Proficiency In Data Analysis And Visualization Tools Such As Tableau And Sql
Data Analysis
Marketing Strategy
Market Research
Team Management
Reporting
Statistical modeling
Analytics tools
Competitive analysis
ROI analysis
Campaign optimization
Customer Insights
brand positioning
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Director, Marketing Analytics - Neuroscience in Florham Park, NJ, USA is $150,000 - $200,000 per year. Salary can vary depending on factors such as experience, education, and company size. Additionally, bonuses and other benefits may also be included in the overall compensation package.
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AbbVie is an American publicly traded biopharmaceutical company founded in 2013. It originated as a spin-off of Abbott Laboratories.

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