
Associate Director, Media Strategy & Investment
At AbbVie, we are committed to making a remarkable impact on people's lives through our innovative pharmaceutical products. As the Associate Director of Media Strategy & Investment, you will play a critical role in shaping and executing our media strategy to reach and engage with our target audiences. We are looking for a dynamic and strategic thinker who is passionate about leveraging the power of media to drive business results. If you have a proven track record in media planning and buying, strong leadership skills, and a deep understanding of the healthcare industry, we want to hear from you. Join us in our mission to make a meaningful difference in the lives of patients around the world.
- Develop and implement a comprehensive media strategy that aligns with AbbVie's overall business objectives and target audiences.
- Lead and manage a team of media planners and buyers to ensure the successful execution of media plans.
- Monitor and analyze media trends, market conditions, and competitor activity to identify opportunities and make strategic recommendations.
- Collaborate with cross-functional teams, including marketing, sales, and market research, to gather insights and inform media strategy.
- Oversee the budget and investment allocation for media campaigns, ensuring ROI and cost-efficiency.
- Foster relationships with media partners to negotiate favorable rates and sponsorships.
- Utilize data and analytics to optimize media plans and measure the effectiveness of campaigns.
- Stay up-to-date with industry developments and advancements in media technology to drive innovation and stay ahead of the competition.
- Provide guidance and mentorship to junior team members, fostering a culture of continuous learning and development.
- Represent AbbVie at industry events and conferences, showcasing our media strategy and thought leadership in the healthcare industry.
Minimum Of 8-10 Years Experience In Media Planning And Buying Within A Pharmaceutical Or Healthcare Industry.
Strong Understanding Of Media Landscape And Trends, Especially In The Digital Space.
Proven Track Record Of Developing And Executing Successful Media Strategies That Drive Business Results.
Experience Managing Large Media Budgets And Negotiating With Media Vendors.
Excellent Communication And Leadership Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage A Team Of Media Professionals.
Strategic Planning
Project Management
Data Analysis
Negotiation skills
Budget management
Digital Marketing
Team Leadership
Market analysis
Campaign optimization
Audience targeting
Media Buying
Brand
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Director, Media Strategy & Investment in Chicago, IL, USA is between $100,000 and $150,000 per year. This can vary depending on factors such as experience, industry, and company size.
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AbbVie is an American publicly traded biopharmaceutical company founded in 2013. It originated as a spin-off of Abbott Laboratories.

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