Audience Insights Lead

We’re looking for an Audience Insights Lead to join Accenture and help us better understand our audiences. We’re looking for someone with the qualifications, experience, and enthusiasm to lead our audience insights efforts.The ideal candidate has a background in data-driven marketing or analytics, a passion for using and analyzing data to develop insights, and a creative eye for unearthing opportunities. The Audience Insights Lead should have a track record of success in leveraging data to drive decisions and strategies for marketing, product, and customer insights.The Audience Insights Lead should have excellent communication and problem-solving skills, a love of working in teams, and a passion for uncovering customer insights and opportunities. A strong knowledge of digital marketing, analytics tools, and the ability to identify trends and patterns in data is essential.Accenture is a global leader in strategy, consulting, digital, technology and operations with a mission to empower people and organizations to realize their full potential. We are looking for an Audience Insights Lead who is excited to join us on this journey and help us to create powerful experiences for our audiences.

Responsibilities:

• Develop and lead audience insights efforts that inform marketing, product, and customer insights strategies.
• Conduct qualitative and quantitative data analysis to uncover customer insights and opportunities.
• Utilize digital marketing, analytics tools, and other techniques to identify trends and patterns in data.
• Collaborate with internal and external teams to ensure that insights are used to inform strategies.
• Communicate insights and research results to stakeholders and decision makers.
• Develop and lead strategies to capture and use customer feedback to improve experiences.
• Foster relationships with data partners and technology vendors to ensure access to the most up-to-date data.
• Stay up-to-date on the latest industry trends and best practices in audience insights.

According to JobzMall, the average salary range for a Audience Insights Lead in Boston, MA, USA is $92,000-$128,000. This range can vary depending on the individual's experience, qualifications, and other factors.

Accenture is a leading global professional services company providing a range of strategy, consulting, digital, technology & operations services and solutions.