Search Engine Optimization Specialist

Welcome to Adobe! We are seeking a highly skilled and motivated Search Engine Optimization Specialist to join our dynamic team. As an SEO Specialist, you will play a crucial role in driving organic traffic and optimizing search engine rankings for our products and services. The ideal candidate will have a strong background in SEO strategies and techniques, as well as a deep understanding of search engine algorithms and analytics. If you are passionate about staying ahead of the constantly evolving digital landscape and have a proven track record of achieving successful results, we want to hear from you!

1. Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings for Adobe products and services.
2. Conduct keyword research and analysis to identify high-value keywords and optimize website content accordingly.
3. Monitor and analyze website performance using tools such as Google Analytics and make data-driven decisions to improve SEO.
4. Stay up-to-date with the latest SEO trends, algorithms, and best practices to ensure Adobe's SEO strategy remains competitive.
5. Collaborate with cross-functional teams, including content creators, developers, and designers, to implement SEO recommendations.
6. Conduct regular website audits to identify and fix technical SEO issues, such as broken links, duplicate content, and site speed.
7. Optimize website metadata, including title tags, meta descriptions, and headings, to improve search engine visibility and click-through rates.
8. Manage and optimize local SEO efforts, including Google My Business listings and local citations, to improve visibility in local search results.
9. Track and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates, to measure the success of SEO efforts.
10. Continuously identify and implement new opportunities for SEO growth and improvement, such as expanding into new markets or targeting new keywords.
11. Collaborate with external agencies and vendors to execute SEO campaigns and projects.
12. Educate and train team members on SEO best practices to build a culture of SEO awareness and knowledge within the organization.

According to JobzMall, the average salary range for a Search Engine Optimization Specialist in New York, NY, USA is $46,000 - $90,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry the specialist works in. Some specialists may earn higher salaries if they have advanced knowledge in SEO techniques and strategies. Additionally, location can also affect salary, as larger cities like New York tend to have higher salaries due to the higher cost of living.

Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.