Manager, Digital Marketing

6601 W Broad St, Richmond, VA 23230, USA

Full-TimeDepends on ExperienceMid-LevelBachelors

Job Description

Consult with Brand Management and Digital Marketing Services teams to understand current and future business needs related to digital marketing channels to meet operating company and enterprise goals. Analyze existing digital marketing channels and capabilities to identify areas of opportunity, or to activate upon specific business initiatives. Assess emerging marketing channel capabilities and techniques to identify areas of opportunity, or to activate upon specific business initiatives. Manage, craft, consult on and execute digital marketing work streams, primarily focused on current digital communication channels (i.e., email, SMS, Digital Banner Ads), and new marketing channels and technologies based on business needs. Work with the brand and technical teams to optimize email deliverability and IP reputation. Lead and execute cross-functional digital marketing initiatives (may include pilots or broader executions, or improvements of existing products and platforms), inclusive of working with legal, finance, procurement, and IS partners to secure resources and alignment. Support development of key business insights to help inform operating company marketing and ATC 21+ name generation strategies.

Where is this job?

This job is located at 6601 W Broad St, Richmond, VA 23230, USA

Job Qualifications

7+ years of relevant professional experience
Digital marketing, advertising agency, and/or e-commerce experience is preferred
Passion to learn with a demonstrated ability to learn and apply new concepts through on the job training and coaching
Ability to apply data analytics to problem solving and to help form focused initiatives and work plans
Familiarity and experience working in agile environments

Required Skills

Time Management
Magento
Adobe Campaign
Analytic and critical thinking skills
SMS
Digital Banner Ads

Soft Skills

Process Improvement
Verbal communication
written communication
Multitasking Skills
Adaptability

Compensation

According to JobzMall, the average salary range for a Manager, Digital Marketing in 6601 W Broad St, Richmond, VA 23230, USA is $75,000 - $90,000. This salary range can vary depending on the company, industry, and the individual's experience and qualifications.

Additional Information

Altria is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedJanuary 18th, 2021

Apply BeforeMay 22nd, 2025

This job posting is from a verified source.

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