Lead the execution of digital campaigns including project management, build, QA, deployment, testing, and reporting. Oversee intake, scoping, capacity planning, and execution workflow for digital and lead generation activities in partnership with cross-functional internal. Lead initiatives to improve processes and productivity which enable other digital marketers to scale with high bars on quality and efficiency. Identify and share best practices for audience targeting and database hygiene, email/digital strategy, events, tracking instrumentation and digital channel measurement. Develop and analyze digital channel performance metrics to drive future decisions and optimize lead acquisition and activation strategy. Oversee the creation and optimization of email, landing page, and activity program templates in , GoToWebinar, Intrado, Uberflip, Splash, Adobe CQ, and other MarTech tools.
5+ years of experience in a high-tech demand generation/digital role
Experience creating and executing integrated lead generation campaigns using tactics that include live and/or virtual events
Experience building and formatting web pages and email templates
Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
HTML
CSS
Copy-editing skills
Time Management Skills
Project-management
Adobe CQ
MarTech tools
Splash
Uberflip
Developing content and copy
Process Improvement
Driven and self-motivated
Communication Skills
Adaptability
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Digital Marketing Manager is $45,000 to $90,000. The salary range may vary depending on experience, location, and the type of company. Additionally, bonuses and other benefits may be offered.
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Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington, that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook.

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