Senior Analyst, Customer Research & Digital Analytics

Welcome to American Airlines, one of the world's leading airline companies. We are currently seeking a highly skilled and experienced Senior Analyst to join our team in the role of Customer Research & Digital Analytics. As a Senior Analyst, you will have the opportunity to make a significant impact on our company's success by utilizing your expertise in customer research and digital analytics. We are looking for a motivated and analytical individual who is passionate about understanding customer behavior and leveraging data to drive business decisions. If you have a strong background in market research, data analysis, and a deep understanding of digital channels, we encourage you to apply for this exciting opportunity.

1. Conduct customer research and analyze data to identify trends, patterns, and insights related to customer behavior and preferences.
2. Utilize a variety of research methods, such as surveys, focus groups, and usability testing, to gather customer feedback and inform business decisions.
3. Develop and maintain dashboards and reports to track key performance indicators and provide actionable insights to key stakeholders.
4. Collaborate with cross-functional teams, including marketing, sales, and product, to identify research needs and priorities and develop research plans to address them.
5. Monitor digital channels, such as website traffic and social media engagement, to understand customer interactions and identify areas for improvement.
6. Utilize web analytics tools to track and analyze user behavior on the company's website and digital platforms.
7. Provide recommendations and strategies based on research findings and data analysis to improve the customer experience and drive business growth.
8. Stay current on industry trends and best practices in customer research and digital analytics to continuously improve processes and methodologies.
9. Train and mentor junior analysts on research techniques and data analysis tools.
10. Communicate research findings and insights effectively to all levels of the organization, including senior management, to drive data-informed decision making.

According to JobzMall, the average salary range for a Senior Analyst, Customer Research & Digital Analytics in Dallas, TX, USA is $91,000 - $120,000 per year. This may vary depending on the specific company, industry, and level of experience. Additionally, factors such as bonuses, benefits, and location can also impact the overall salary.

American Airlines Group, Inc. is a holding company whose business activity is the operation of a network carrier through its principal wholly-owned mainline operating subsidiary, American. The company provides air transportation for passengers and cargo. It cargo division provides a range of freight and mail services, with facilities and interline connections available across the globe.