American Express

Manager – ICS Marketing Analytics and Insights

American Express
175 Greenwich St, New York, NY 10007, USA
Full-Time$88,000 - $155,000/annualMid-LevelBachelors
Job Description

The Marketing Analytics & Insights Team is core to ICS, with a primary function of driving performance analytics for consumer & commercial businesses across our international markets. The Manager will lead the analytics and insights for prospect acquisition and drive usage of analytics. Lead the design, development and implementation of new standardized analytics products focused on acquisition from digital channels. Be a thought leader in defining performance metrics. Understand and analyze various clickstream and conversion funnel data, drawing insights that help inform the performance of the digital marketing channels. Provide custom analysis on premium products bringing in a volume, quality, and efficiency lens to advise acquisition strategy. Lead adoption of analytics products across our International markets through regular training and product refinement.

Where is this job?
This job is located at 175 Greenwich St, New York, NY 10007, USA
Job Qualifications

  • Understanding of key digital acquisition channels (majorly Media, Paid Search and MGM)

  • 4-7 years proven experience

  • Ability to work in a fast paced environment and deliver on tight timelines

  • Expertise in excel. Expertise in data visualization tools such as Tableau

  • Knowledge of multi-touch attribution, tag management and tagging logic

Required Skills

  • Python

  • SAS

  • Hadoop

  • Hive

  • Great time management

  • Strong PowerPoint skills

  • Strong relationship skills

  • Strong project management

Soft Skills

  • Motivated, self-directed and driven

  • Problem-solving and resourcefulness

  • Flexibility/Adaptability

  • Detail oriented and highly organized

  • Multi tasker

  • Great communication skills

Additional Information
American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 4th, 2023
Apply BeforeJanuary 14th, 2026
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About American Express

American Express Co. operates as a global services company, which engages in the provision of credit card, financial, and global travel services. It operates through the following business segments: U.S. Card Services, International Card Services, Global Commercial Services, Global Network & Merchant Services, and Corporate.

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