Senior Content Manager
Are you a highly skilled and experienced content manager looking for your next challenge? Look no further! American International Group (AIG) is seeking a dynamic Senior Content Manager to join our team. As a global leader in the insurance industry, AIG offers a unique opportunity to make a significant impact in a fast-paced and innovative environment. We are looking for a talented individual who is passionate about creating compelling content and has a proven track record of driving results. If you are a strategic thinker, excellent communicator, and team player, we want to hear from you!
- Develop and implement a comprehensive content strategy that aligns with AIG's overall business objectives.
- Create and manage engaging and high-quality content across various platforms, including websites, social media, and email.
- Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content is relevant and effective.
- Conduct market research and analysis to identify trends and stay up-to-date with industry best practices.
- Utilize SEO techniques to optimize content for search engines and increase organic traffic.
- Monitor and analyze content performance metrics and make data-driven decisions to improve content effectiveness.
- Manage a team of content creators and provide guidance and feedback to ensure the delivery of high-quality content.
- Develop and maintain relationships with external partners, such as agencies and freelancers, to support content creation efforts.
- Ensure all content is consistent with AIG's brand voice, tone, and style guidelines.
- Stay current with emerging technologies and trends in content management to continuously improve and innovate our content strategy.
- Collaborate with compliance and legal teams to ensure all content adheres to regulatory guidelines.
- Serve as a subject matter expert and advisor on content-related matters to internal stakeholders.
- Identify and implement process improvements to streamline content creation and distribution.
- Stay informed on industry trends and competitor content strategies to recommend new ideas and opportunities for AIG.
- Foster a positive and collaborative work environment that encourages creativity, growth, and development among team members.
Extensive Experience In Content Creation And Management: A Qualified Senior Content Manager At American International Group Should Have A Proven Track Record Of Creating And Managing High-Quality Content Across Various Platforms, Such As Websites, Social Media, And Email Campaigns.
Strong Leadership Skills: As A Senior Role, The Content Manager Should Possess Excellent Leadership Skills To Effectively Manage A Team Of Content Creators And Strategists. This Includes The Ability To Provide Guidance, Mentorship, And Support To Team Members.
In-Depth Knowledge Of Seo And Digital Marketing: The Ideal Candidate Should Have A Deep Understanding Of Search Engine Optimization (Seo) And Digital Marketing Strategies To Ensure That The Company's Content Is Optimized For Maximum Reach And Engagement.
Excellent Communication And Collaboration Skills: The Senior Content Manager Will Be Working Closely With Various Departments And Stakeholders Within The Company. Therefore, Strong Communication And Collaboration Skills Are Essential To Effectively Execute Content Strategies And Achieve Business Objectives.
Experience In The Insurance Industry: While Not Mandatory, Experience In The Insurance Industry Would Be An Advantage For This Role. A Senior Content Manager With Knowledge And Understanding Of The Insurance Industry Can Create Tailored And Relevant Content That Resonates With The Company's Target Audience.
Graphic Design
Strategic Planning
Project Management
Data Analysis
Editing
Content Creation
Digital Marketing
Content Strategy
Social media management
Copywriting
Brand Development
SEO Optimization
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Content Manager in Singapore is between $6,000 to $9,000 per month. However, this can vary depending on factors such as experience, industry, and company size.
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American International Group, Inc., also known as AIG, is an American multinational finance and insurance corporation with operations in more than 80 countries and jurisdictions.
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