Senior Manager Organic Social & Influencer Marketing
Welcome to Banana Republic, where we believe in the power of style to empower and inspire. We are seeking a dynamic and experienced Senior Manager of Organic Social & Influencer Marketing to join our team. As a global lifestyle brand, we are committed to creating meaningful connections with our customers through engaging and authentic social media and influencer campaigns. We are looking for a passionate and strategic leader to oversee and drive our organic social and influencer marketing efforts. If you have a strong understanding of digital and social media trends, a proven track record of driving successful influencer partnerships, and a passion for storytelling, we want you to join our team!
- Develop and implement innovative and impactful social media and influencer marketing strategies to drive brand awareness and engagement.
- Manage and lead a team of social media and influencer marketing specialists to ensure the timely and successful execution of campaigns.
- Analyze market trends and consumer insights to inform social media and influencer strategies and identify new opportunities.
- Collaborate with cross-functional teams including creative, digital, and brand marketing to align on campaign objectives and messaging.
- Develop and maintain relationships with key influencers and brand ambassadors, negotiating and managing partnerships to drive brand advocacy.
- Oversee the creation of engaging and relevant social media content that resonates with our target audience.
- Monitor and track social media and influencer campaign performance, providing regular reports and insights to inform future strategies.
- Stay up-to-date with industry best practices, new tools, and emerging platforms to continuously improve our social media and influencer marketing efforts.
- Foster a collaborative and positive team culture, providing mentorship and guidance to team members.
- Represent the brand at industry events and conferences to build relationships and stay current on industry trends.
Extensive Experience In Social Media Management: A Senior Manager Of Organic Social & Influencer Marketing At Banana Republic Should Possess A Strong Understanding Of Social Media Platforms And Their Best Practices. They Should Have A Proven Track Record Of Developing And Executing Successful Social Media Strategies.
Knowledge Of Influencer Marketing: The Ideal Candidate Should Have A Deep Understanding Of Influencer Marketing And Its Role In Driving Brand Awareness And Engagement. They Should Have Experience In Identifying And Partnering With Relevant Influencers And Measuring The Impact Of Influencer Campaigns.
Excellent Communication And Collaboration Skills: As A Senior Manager, This Individual Will Be Responsible For Working Closely With Cross-Functional Teams, Including Marketing, Pr, And Creative Teams. Strong Communication And Collaboration Skills Are Essential For The Success Of This Role.
Analytical Mindset: A Senior Manager Of Organic Social & Influencer Marketing Should Be Data-Driven And Have Strong Analytical Skills. They Should Be Able To Track And Measure The Performance Of Social Media Campaigns And Use Data To Inform Future Strategies.
Familiarity With The Fashion Industry: Knowledge Of The Fashion Industry And Current Trends Is Important For This Role. The Ideal Candidate Should Have A Passion For Fashion And An Understanding Of The Target Audience Of Banana Republic. Previous Experience In The Retail Or Fashion Industry Is A Plus.
Data Analysis
Campaign Management
Budget management
Content Creation
Relationship Building
Social media strategy
Creative Direction
brand awareness
Audience Engagement
Trend Forecasting
Influencer Partnerships
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager Organic Social & Influencer Marketing in San Francisco, CA, USA is $130,000 - $170,000 per year. This can vary depending on factors such as experience, company size, and industry. Additionally, bonuses and benefits may also be included in this salary range.
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Banana Republic is an American clothing and accessories retailer owned by the American multinational corporation Gap Inc. It was founded in 1978 by Mel and Patricia Ziegler, who originally called the company "Banana Republic Travel & Safari Clothing Company."
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