Card Paid Search Manager
Lead paid search business strategy and campaign management process from setup to deployment to reporting, with a focus on execution. Drive channel acquisition growth through understanding the competitive landscape, optimizing channel performance, and identifying new messaging, targeting, or capability opportunities. Partnering across the organization to operate within risk and profit guardrails. Manage media budgets to ensure media investment is spent correctly and efficiently to deliver maximum value to the business, and that the team is billed and pays partners on time. Maintain communications & work with internal and agency partners to discuss performance. Track the performance of the channel on an ongoing basis in order to optimize performance and maintain channel health.
5-8 years business experience in development of marketing, product or offer strategy, and/or actively managing channel(s) to target prospects
Search marketing experience (in-house or agency) strongly preferred.
Experience in developing and delivering on short and long-term business strategy.
Experience working with creative agencies and/or vendor partners.
Master’s degree preferred.
Financial services industry experience preferred.
MS Word
Time Management Skills
Search marketing
Analytical skills (data driven)
MS PowerPoint Skills
MS Excel (pivot tables and v-look ups)
Driven and self-motivated
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Card Paid Search Manager in 4161 Piedmont Pkwy, Greensboro, NC 27410, USA is $50,000 to $95,000 per year.
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Bank of America Corp. is a bank and financial holding company, which engages in the provision of banking and nonbank financial services. It operates through the following segments: Consumer Banking, Global Wealth and Investment Management, Global Banking, Global Markets, and Legacy Assets and Servicing. The Consumer Banking segment offers credit, banking, and investment products and services to consumers and small businesses.
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