Consumer Product Strategy Analyst

Welcome to Bank of America – one of the world's leading financial institutions and a trusted partner to millions of individuals and businesses. As a Consumer Product Strategy Analyst, you will play a crucial role in shaping and optimizing our consumer product offerings. We are seeking a highly analytical and strategic thinker who is passionate about consumer behavior and market trends. In this role, you will have the opportunity to leverage your skills and expertise to drive innovative product strategies that will enhance the overall customer experience. Join our dynamic and diverse team and be a part of our mission to make financial lives better for our customers.

1. Conduct market research and analysis to identify consumer needs, preferences, and trends.
2. Develop and maintain a deep understanding of the competitive landscape and industry best practices.
3. Collaborate with cross-functional teams to define and prioritize product strategy and roadmap.
4. Identify and assess potential new product opportunities based on market research and customer insights.
5. Analyze data and metrics to measure the performance and success of existing products.
6. Make data-driven recommendations for product enhancements and optimizations.
7. Work closely with product development teams to ensure timely and successful implementation of new product initiatives.
8. Monitor and report on product performance and make strategic recommendations for improvement.
9. Communicate product strategy and updates to key stakeholders, including senior leadership.
10. Collaborate with marketing teams to develop effective messaging and positioning for new and existing products.
11. Stay updated on industry and consumer trends to inform product strategy and innovation.
12. Ensure compliance with all regulatory requirements and internal policies.
13. Continuously evaluate and improve the customer experience through product enhancements and optimizations.
14. Train and mentor junior analysts on product strategy and market analysis techniques.
15. Act as a subject matter expert on consumer behavior and market trends within the organization.

According to JobzMall, the average salary range for a Consumer Product Strategy Analyst in Los Angeles, CA, USA is $70,000-$95,000 per year. However, this can vary based on factors such as experience, education, and the specific company or industry the analyst is working in. Additional bonuses and benefits may also impact the overall salary range.

Bank of America Corp. is a bank and financial holding company, which engages in the provision of banking and nonbank financial services. It operates through the following segments: Consumer Banking, Global Wealth and Investment Management, Global Banking, Global Markets, and Legacy Assets and Servicing. The Consumer Banking segment offers credit, banking, and investment products and services to consumers and small businesses.