Digital Marketing Manager

The Credit Card Digital Marketing team is looking for someone to support the strategy, development and delivery of marketing to existing credit card clients as part of the Card Loyalty strategy. This role will be responsible for driving the creation and execution of digital marketing campaigns for existing cardholders across E-mail and Bank of America owned digital channels, with the goal of keeping our credit card customers highly engaged. Manage the Card Loyalty digital marketing programs for our card clients by partnering with internal partners as well as external creative agencies to bring efforts to market. Drive creative development through all parts of the campaign lifecycle, working with marketing, creative teams, legal, brand, and product partners. Use your knowledge of the business and digital, as well as creative thinking, to find ways to improve performance. Analyze performance data to find drivers of change, and use that to inform and influence strategic decisions.

According to JobzMall, the average salary range for a Digital Marketing Manager in 401 N Tryon St, Charlotte, NC 28202, USA is $61,838 - $91,089 per year.

Bank of America Corp. is a bank and financial holding company, which engages in the provision of banking and nonbank financial services. It operates through the following segments: Consumer Banking, Global Wealth and Investment Management, Global Banking, Global Markets, and Legacy Assets and Servicing. The Consumer Banking segment offers credit, banking, and investment products and services to consumers and small businesses.