Digital Marketing Program Manager

Use the digital channel to strengthen and differentiate the Bank of America brand, increasing the brand favorability and perception. Coordinate and interface with Data, Digital & Marketing teams, business partners, corporate communications, internal tech and agencies in efforts to transform the digital ecosystem including delivering on dynamic and personalized experiences. Manage digital marketing campaigns (owned, earned and paid) increasing engagement with content and experiences on the About Us and BMH websites. Execute all digital assets in accordance within risk framework, best practices and routines, while using reporting to optimize based on prior learnings. Analyze all critical processes impacting digital marketing effort and provide recommendations for operational excellence.

According to JobzMall, the average salary range for a Digital Marketing Program Manager in 8011 Villa Park Dr, Richmond, VA 23228, USA is between $90,000 and $130,000 per year. This salary range may vary depending on the company, experience, and qualifications of the candidate.

Bank of America Corp. is a bank and financial holding company, which engages in the provision of banking and nonbank financial services. It operates through the following segments: Consumer Banking, Global Wealth and Investment Management, Global Banking, Global Markets, and Legacy Assets and Servicing. The Consumer Banking segment offers credit, banking, and investment products and services to consumers and small businesses.