
Director Marketing Intelligence
Own insights generation, research and analysis for Must-Win-Brands. Generate and develop actionable insights and run insights tracker to provide competitive advantage and drive MWB revenue and profit growth. Drive primary market research, conclusions and recommendations for MWB. Support next year MWB strategy by leading Situational Analysis, provide input to Brand Plan and create market research plan. Co-lead, collaborate and provide strategic input to global CI&A projects relevant to with U.S. footprint. Be responsible for executing and supporting various Marketing Excellence deliverables (e.g. patient journey, PEST and scope of market) and provide input for forecasting. Be accountable for designing and delivering management presentations. Design, implement and monitor key performance indicators working closing with business analytics.
At least six years of overall full-time work experience
3 years of relevant experience in pharma / healthcare commercial market intelligence
Good knowledge of the US Healthcare environment across multiple segments and brands pertaining to Bayer’s global business
Solid knowledge of, and experience with relevant pharmaceutical data sources
Project Management
Time Management
MS Excel
MS Word
MS PowerPoint
Synthesis skills
Verbal communication
written communication
Adaptability
Detail Oriented and Organized
Multi-tasker
According to JobzMall, the average salary range for a Director Marketing Intelligence in 100 Bayer Blvd, Whippany, NJ 07981, USA is $127,000 to $150,000. This is an estimated range based on the salaries of similar positions in the same area.
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Bayer AG is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world.

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