
Associate Creative Director, Content
Are you a passionate leader with a creative mindset and a knack for storytelling? Look no further! CarMax is seeking a talented individual to join our team as an Associate Creative Director, Content. In this role, you will have the opportunity to shape and execute the content strategy for one of the nation's leading automotive retailers. We are looking for someone with a strong background in content creation and management, as well as experience in leading a team. If you are ready to take your career to the next level and make a significant impact in a dynamic and collaborative environment, we want to hear from you!
- Develop and execute a comprehensive content strategy for CarMax, ensuring alignment with company goals and brand messaging.
- Lead and inspire a team of content creators to produce high-quality, engaging and innovative content across various platforms.
- Collaborate with cross-functional teams, including marketing, brand, and product, to ensure consistent messaging and storytelling.
- Stay up-to-date with industry trends and best practices in content creation and management, and implement new ideas and techniques to drive business growth.
- Oversee the development and maintenance of content calendars, ensuring timely delivery of content and adherence to deadlines.
- Manage the overall content budget, including identifying cost-effective solutions and negotiating contracts with external vendors.
- Ensure all content meets brand standards and guidelines, and aligns with company values and objectives.
- Measure and analyze the effectiveness of content, and use data to drive content strategy and make recommendations for improvement.
- Establish and maintain relationships with key stakeholders, including senior leadership, to gain buy-in and support for content initiatives.
- Mentor and develop team members, providing feedback and guidance to help them grow professionally.
- Represent CarMax as a thought leader in the industry and actively participate in conferences, events, and other opportunities to showcase the company's content and expertise.
- Continuously assess and improve content processes and workflows to increase efficiency and effectiveness.
- Handle any issues or challenges that may arise in the content creation and management process, and propose solutions to overcome them.
- Contribute to the overall success and growth of CarMax by being a collaborative and innovative leader within the organization.
Strong Writing And Creative Skills: An Associate Creative Director, Content At Carmax Must Possess Exceptional Writing And Creative Skills To Develop Engaging And Effective Content For Various Marketing Channels.
Experience In Content Strategy: The Ideal Candidate Should Have A Proven Track Record In Developing And Executing Content Strategies That Align With The Company's Overall Marketing Objectives.
Leadership And Management Skills: This Role Requires The Ability To Lead And Manage A Team Of Content Creators And Collaborate With Cross-Functional Teams To Ensure Cohesive And High-Quality Content Production.
Automotive Industry Knowledge: A Deep Understanding Of The Automotive Industry And Its Trends Is Essential For This Role To Create Relevant And Impactful Content That Resonates With Carmax's Target Audience.
Digital Marketing Expertise: The Associate Creative Director Should Have A Strong Understanding Of Digital Marketing And Be Well-Versed In Content Optimization For Different Digital Platforms Such As Social Media, Websites, And Email Campaigns.
Project Management
Social Media
Digital Marketing
Video Production
Content Strategy
Content development
Team Leadership
Copywriting
Creative Thinking
Visual communication
Brand Messaging
Brand Storytelling
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
collaboration
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Associate Creative Director, Content in Richmond, VA, USA is between $80,000 and $120,000 per year. This may vary depending on the company, industry, and level of experience of the individual.
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CarMax, Inc. is as a holding company, which operates as a retailer of used vehicles and wholesale vehicle auction operator. The company operates through the following segments: CarMax Sales Operations and CarMax Auto Finance.

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