Digital Marketing Strategist

Are you a creative and analytical thinker with a passion for all things digital? Do you thrive in a fast-paced environment and love developing innovative marketing strategies? The City of Seattle is seeking a Digital Marketing Strategist to join our team and help us engage with our community in exciting new ways.As the Digital Marketing Strategist, you will be responsible for developing and executing digital marketing plans and campaigns to promote the city's initiatives, events, and services. This is a unique opportunity to use your expertise in digital marketing and communications to make a positive impact on our city and its residents.To be successful in this role, you must have a strong understanding of digital marketing tactics, experience in campaign analysis and optimization, and a knack for storytelling through various digital channels. If you are a self-motivated, results-driven individual with a passion for public service, we want to hear from you!

1. Develop and implement digital marketing plans and strategies to promote the city's initiatives, events, and services.
2. Create engaging and innovative campaigns that effectively reach and engage with the community.
3. Utilize data and analytics to evaluate campaign performance and make necessary adjustments to optimize results.
4. Manage the city's social media accounts and create compelling content to engage with followers and increase brand awareness.
5. Collaborate with various departments and stakeholders to identify marketing needs and develop appropriate strategies.
6. Stay informed on industry trends and best practices in digital marketing to continuously improve and innovate our efforts.
7. Conduct research and gather insights to inform marketing strategies and target specific demographics.
8. Develop and maintain relationships with media outlets and influencers to increase media coverage and brand visibility.
9. Monitor and respond to online reviews and comments, maintaining a positive online reputation for the city.
10. Manage and allocate budget for digital marketing campaigns and ensure efficient use of resources.
11. Analyze and report on key performance metrics to stakeholders and make recommendations for future campaigns.
12. Stay up-to-date on city news and events to effectively promote and communicate them through digital channels.
13. Collaborate with graphic designers and copywriters to create visually appealing and impactful content.
14. Conduct trainings and workshops for city staff on digital marketing tools and strategies.
15. Represent the city at networking events and conferences to build relationships and promote the city's brand.

According to JobzMall, the average salary range for a Digital Marketing Strategist in Seattle, WA, USA is between $60,000 and $90,000 per year. However, this may vary depending on factors such as experience, qualifications, and the specific company or industry they work in.

Seattle is a seaport city on the West Coast of the United States.