
Digital Marketing Analyst
We’re looking for a professional who has prior hands-on experience in B2B digital marketing analytics, with experience in technical implementations and instrumentation. You understand the facets of Digital Marketing and associated data, can diagnose and solve reporting and tracking challenges, facilitate integrations and implementations with our MarTech stack, and be an SME on all things Digital Marketing data analysis. Develop measurement framework to evaluate performance and efficiency of Digital Marketing campaigns. Build and facilitate reporting views via Tableau and Data Studio. Educate internal teams on Digital Marketing analytics, insights, and measurement. Develop and maintain forecasting models to set performance and efficiency expectations for stakeholders. Collaborate with channel owners to proactively identify optimization opportunities for driving revenue growth and improving marketing ROI.
3+ years of Digital Marketing analytics experience at fast growing technology companies or media agencies
Proficient in SQL and data visualization tools like Tableau and prior work experience with SQL and data visualization tools like Tableau
Strong aptitude for technical troubleshooting of data, tracking, and reporting.
Familiarity with Salesforce reporting & analysis, Marketo forms and tracking
Project Management Skills
Tableau
Social media engagement skills
Great time management
Digital marketing campaigns
Google Marketing Platform suite
Google/Microsoft Ads
Google/Adobe Analytics
Verbal communication
written communication
Adaptability
Problem Solving Skills
Attention to detail and accuracy
Highly Motivated
Good prioritizational skills
Multi tasker
According to JobzMall, the average salary range for a Digital Marketing Analyst in 10 S Almaden Blvd, San Jose, CA 95113, USA is between $51,000 and $90,000. The salary range will vary depending on the candidate's experience and skillset.
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