Are you a strategic thinker with a passion for media planning? Do you thrive in a fast-paced, dynamic environment? If so, we have an exciting opportunity for you at Comcast as a Media Planner. As a key member of our team, you will play a crucial role in developing and executing media plans that drive business results for our clients. We are looking for someone with a strong understanding of media landscape and consumer behavior, as well as excellent communication and analytical skills. Join us in shaping the future of media planning and take your career to the next level.
- Develop and execute strategic media plans for clients, utilizing industry trends and consumer behavior insights.
- Collaborate with cross-functional teams to ensure alignment and integration of media plans with overall marketing goals and objectives.
- Analyze media data and make data-driven recommendations for optimizing media plans.
- Stay up-to-date on industry trends and changes in media landscape to inform media planning strategies.
- Communicate effectively with clients and internal stakeholders to present media plans and provide updates on campaign performance.
- Manage media budgets and negotiate rates with media vendors to ensure cost efficiency.
- Monitor and report on key metrics and KPIs to measure the effectiveness of media plans.
- Identify new and emerging media opportunities to reach target audiences and drive business results.
- Develop and maintain strong relationships with media vendors to ensure high-quality and timely execution of media plans.
- Mentor and guide junior members of the media planning team to foster professional growth and development.
Bachelor's Degree In Marketing, Advertising, Communications, Or A Related Field.
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Recommendations.
At Least 3-5 Years Of Experience In Media Planning, Preferably Within The Telecommunications Or Entertainment Industry.
Strong Knowledge Of Media Buying And Planning Tools Such As Nielsen, Comscore, And Kantar.
Proven Track Record Of Successfully Managing And Executing Media Campaigns Across Various Platforms, Including Tv, Digital, And Social Media.
Data Analysis
Market Research
Negotiation
Budget management
Digital Marketing
Media planning
Competitive analysis
Campaign optimization
Creative Thinking
Media Buying
Targeting
Advertising Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Planner in Portland, OR, USA is between $44,000 and $75,000 per year. However, this can vary depending on factors such as experience, education, and the specific industry or company the Media Planner is working for. Additionally, salaries may also be influenced by the cost of living in Portland and the current job market. It is best to research and compare salaries for Media Planners in Portland to get a more accurate understanding of potential earnings.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.
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