Media Planner

Welcome to Comcast, a leading media and technology company dedicated to connecting people to what matters most. We are seeking a talented and strategic individual to join our team as a Media Planner. As a Media Planner, you will play a crucial role in developing and executing media plans that drive business results for our clients. You will have the opportunity to work with a dynamic and collaborative team, using your expertise in media planning to deliver innovative solutions for our clients. If you have a passion for media, a strong analytical mindset, and a drive to stay ahead of industry trends, we want to hear from you. Join us at Comcast and be a part of shaping the future of media.

1. Develop and execute strategic media plans that align with the goals and objectives of our clients.
2. Collaborate with internal teams and clients to understand their needs and objectives, and translate them into effective media plans.
3. Conduct thorough research and analysis of target audiences, market trends, and competitive landscape to inform media planning decisions.
4. Utilize various media channels, platforms, and technologies to create integrated and impactful media campaigns.
5. Monitor and optimize media plans to ensure they are delivering desired results and meeting client expectations.
6. Stay up-to-date on industry trends and developments, and proactively make recommendations for incorporating new strategies and tactics into media plans.
7. Build and maintain relationships with media vendors to negotiate rates and secure optimal placements for our clients.
8. Present media plans and performance reports to clients and stakeholders, effectively communicating the rationale behind decisions and the success of campaigns.
9. Collaborate with cross-functional teams, including creative, marketing, and analytics, to ensure seamless execution and integration of media plans.
10. Provide guidance and support to junior team members, sharing expertise and best practices to help them grow and develop in their roles.
11. Continuously track and report on media spend, budget allocation, and ROI to ensure efficient and effective use of resources.
12. Adhere to industry standards, regulations, and best practices, ensuring compliance and ethical practices in all media planning activities.
13. Contribute to the overall growth and success of the company by identifying new business opportunities and developing relationships with potential clients.

According to JobzMall, the average salary range for a Media Planner in San Diego, CA, USA is between $50,000 and $75,000 per year. However, this can vary depending on the specific company, years of experience, and education level of the individual. Some Media Planners may earn higher salaries if they have advanced degrees or work for larger, well-known companies. Additionally, those with more experience and a proven track record of success may also command higher salaries.

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.