Comcast

Manager, Digital Go To Market

Comcast

Philadelphia, PA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a driven and innovative individual looking for an exciting opportunity to lead digital go-to-market strategies for a global company? Comcast is seeking a dynamic Manager to join our team and spearhead our digital marketing efforts. In this role, you will have the opportunity to shape and execute our go-to-market plans, ensuring our products and services are reaching the right audiences at the right time. If you have a passion for digital marketing and a proven track record of success, we want to hear from you! Join us in revolutionizing the way we connect with our customers and take your career to the next level.

  1. Develop and implement comprehensive digital go-to-market strategies for the company's global products and services.
  2. Lead a team of digital marketing professionals in executing go-to-market plans and campaigns.
  3. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding across all digital channels.
  4. Conduct market research and analysis to identify target audiences and opportunities for growth.
  5. Monitor and analyze digital marketing performance, making data-driven recommendations for optimization.
  6. Stay up-to-date with industry trends and best practices to continuously improve and innovate digital marketing efforts.
  7. Manage and allocate budget for digital marketing initiatives.
  8. Work closely with external partners and agencies to execute digital marketing campaigns.
  9. Drive customer engagement and retention through innovative and impactful digital strategies.
  10. Communicate progress and results to senior leadership, providing recommendations for future strategies.
Where is this job?
This job is located at Philadelphia, PA, USA
Job Qualifications
  • Extensive Experience In Digital Marketing: The Ideal Candidate For This Role Should Have A Strong Background In Digital Marketing, Including Knowledge Of Various Digital Channels Such As Social Media, Email, And Search Engine Marketing. They Should Also Have A Track Record Of Successfully Implementing Digital Marketing Strategies And Achieving Measurable Results.

  • Strategic Thinking And Planning Skills: A Manager, Digital Go To Market At Comcast Should Possess Excellent Strategic Thinking And Planning Skills. This Includes The Ability To Analyze Market Trends And Customer Insights, Develop Effective Go-To-Market Strategies, And Make Data-Driven Decisions.

  • Leadership And Team Management Abilities: This Role Requires Strong Leadership Skills To Effectively Manage A Team Of Digital Marketing Professionals. The Candidate Should Have Experience In Coaching, Mentoring, And Motivating Team Members To Achieve Their Full Potential. They Should Also Be Able To Collaborate And Communicate Effectively With Cross-Functional Teams.

  • Knowledge Of The Telecommunications Industry: Comcast Operates In The Highly Competitive Telecommunications Industry, And The Ideal Candidate Should Have A Good Understanding Of The Market Dynamics, Trends, And Customer Needs. This Will Enable Them To Develop And Execute Effective Digital Go-To-Market Strategies That Will Drive Customer Acquisition And Retention.

  • Strong Analytical And Project Management Skills: The Manager, Digital Go To Market Will Be Responsible For Analyzing Campaign Performance, Identifying Areas For Improvement, And Implementing Data-Driven Solutions. Therefore, The Candidate Should Have Strong Analytical Skills And The Ability To Manage Multiple Projects Simultaneously, While Meeting Tight Deadlines. They Should Also Be Proficient In Using Various Analytics Tools And Platforms.

Required Skills
  • Strategic Planning

  • Project Management

  • Data Analysis

  • Campaign Management

  • Digital Marketing

  • Team Leadership

  • Customer segmentation

  • Market analysis

  • Brand Development

  • Product positioning

  • Budget

  • Cross-Functional Collaboration

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Manager, Digital Go To Market in Philadelphia, PA, USA is $80,000-$125,000 per year. However, this can vary depending on factors such as experience, education, and specific job responsibilities.

Additional Information
Comcast is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 3rd, 2024
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
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About Comcast

Comcast NBCUniversal brings together engineers, designers, creators, storytellers, and entrepreneurs who are shaping the future of media and technology. We reimagine industries, reinvent technologies, and build the networks that bring people closer to the moments that matter most.

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