Cox Automotive

Principal Analytics Manager

Cox Automotive
1001 Summit N Dr, Atlanta, GA 30324, USA
Full-TimeDepends on ExperienceSenior LevelBachelors
Job Description

Develops strategic measurement frameworks to inform and optimize media performance (Facebook, YouTube, DV360, Addressable TV, etc.) and on-site digital consumer behavior. Analyzes media performance and on-site consumer behavior to surface recommendations and optimizations to support revenue driving initiatives. Mines data to surface strategies to improve ROI and overall campaign performance for automotive manufacturers and Tier 2 automotive groups. Incorporates understanding of client business issues to creatively evaluate and align the Cox Automotive Media solutions/programs designed to address those issues. Formulates and articulates Cox Automotive’s product performance and value to customers and internal audiences in support of media and audience solutions (both on-site and off-site). Establishes innovative strategies to understand and solve complex analytics problems: reach valuable data driven insights, through the discovery of patterns and trends

Where is this job?
This job is located at 1001 Summit N Dr, Atlanta, GA 30324, USA
Job Qualifications

  • 10+ years of an analytics-focused position, preferably in a digital marketing analytics and website analysis

  • Automotive domain expertise preferred

  • Experience with advanced analytics including but not limited to Multi-Touch Attribution and Market Mix Modeling.

  • Strong knowledge of paid marketing channels, tactics, and media optimization

Required Skills

  • Google Analytics

  • Time Management

  • Adobe Analytics

  • Omniture

  • Digital marketing analytics

  • Website analysis

  • A/B & multi-variate testing

Soft Skills

  • Process Improvement

  • Verbal communication

  • written communication

  • Self-Motivated

  • Adaptability

  • Multi-tasker

Compensation

According to JobzMall, the average salary range for a Principal Analytics Manager in 1001 Summit N Dr, Atlanta, GA 30324, USA is $95,000 - $147,000 per year. This range can vary depending on the company, experience, and other factors.

Additional Information
Cox Automotive is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 7th, 2021
Apply BeforeMay 22nd, 2025
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About Cox Automotive

Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide.

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