Senior Marketing Specialist
Welcome to Cox Business, where our mission is to revolutionize the way businesses connect, communicate, and succeed. As a Senior Marketing Specialist, you will play a crucial role in driving the growth and success of our business. We are seeking a highly motivated and experienced individual who is passionate about marketing and has a deep understanding of the B2B sector. If you are a creative thinker, strategic planner, and results-driven professional, we want you on our team. Join us and make an impact on the future of business communication.
- Develop and implement strategic marketing plans to drive business growth and success.
- Conduct market research and analysis to identify opportunities for growth and improvement.
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives.
- Create compelling marketing content and collateral to effectively communicate our value proposition to B2B clients.
- Manage and maintain brand consistency across all marketing materials and channels.
- Track and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Stay updated on industry trends and developments to continuously improve marketing strategies.
- Cultivate and maintain relationships with key stakeholders, including internal teams and external partners.
- Provide guidance and support to junior marketing team members.
- Represent the company at industry events and conferences to promote our brand and services.
- Collaborate with sales teams to develop targeted marketing strategies for different customer segments.
- Monitor and manage marketing budget to ensure optimal allocation and ROI.
- Identify and capitalize on new business opportunities to drive revenue growth.
- Act as a brand ambassador and ensure all marketing efforts align with the company's mission and values.
- Continuously evaluate and improve marketing processes and procedures to increase efficiency and effectiveness.
Bachelor's Degree In Marketing, Business Administration Or Related Field.
Minimum Of 5 Years Experience In B2B Marketing, Preferably In The Telecommunications Or Technology Industry.
Proven Track Record Of Developing And Implementing Successful Marketing Campaigns And Strategies.
Strong Analytical And Data-Driven Mindset, With The Ability To Interpret And Utilize Market Research And Data To Inform Marketing Decisions.
Excellent Communication And Project Management Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Market Research
Lead Generation
Content Creation
Digital Marketing
Event Planning
Public Relations
Brand management
Email Marketing
Campaign development
Social media strategy
Analytics And Reporting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Marketing Specialist in Baton Rouge, LA, USA is approximately $59,000-$82,000 per year. This can vary depending on the specific company, years of experience, and other factors.
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Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations.
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