Marketing Associate – IMC Planning

The Marketing Associate – IMC Planning position is a key role in the Omni-Channel Marketing team that’s responsible for bringing Marketing strategies to market with best-in-class planning and execution. This individual will lead the end-to-end marketing communications planning process. Drive 3C process – Coordinate and create frameworks to set the foundation for planning, evaluating data and insights across the 3Cs (Competitive, Consumer, and Customer) to drive Plan strategies. Manage internal marketing plan and creative review meetings – Lead feedback to cross-agencies, and drive next steps of each IMC process milestone. Partner with Brand Teams/Marketing Leadership to understand creative campaign development needs and overall impact to planning process and timelines. Identify cost savings opportunities. Manage production budgets with providers including agencies, production houses, and internal partners.

According to JobzMall, the average salary range for a Marketing Associate – IMC Planning in 205 N Wiget Ln, Walnut Creek, CA 94598, USA is between $45,000 and $60,000 per year. This range can vary depending on the level of experience, the company, and other factors.

Del Monte Foods Inc. is an American food production and distribution company and, is one of the country's largest producers, distributors and marketer of branded processed food for the U.S. retail market. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Greg Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.

In 2014, Del Monte Foods, Inc. was acquired by Del Monte Pacific Limited. The pet food division of Del Monte Foods, Inc. was not part of the deal and continued to operate as a separate company under the name Big Heart Pet Brands, Inc.