Director of Brand
Welcome to Dick's Sporting Goods, where we are dedicated to providing our customers with the best selection of top-quality sporting goods. We are currently seeking a dynamic and experienced Director of Brand to join our team and lead our brand strategy. As the Director of Brand, you will have the opportunity to shape and elevate our brand image, while also driving business growth and customer loyalty. We are looking for a passionate and creative leader who is ready to make a significant impact on our company. If you have a strong background in brand management and a deep understanding of the sporting goods industry, we want to hear from you.
- Develop and implement a comprehensive brand strategy that aligns with the company's overall goals and objectives.
- Conduct market research and analysis to identify trends and opportunities in the sporting goods industry, and use this information to shape the brand strategy.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand alignment across all departments.
- Lead the development of brand guidelines and ensure consistency in brand messaging and visual identity across all channels.
- Oversee the creation and execution of all brand marketing campaigns, both online and offline, to drive brand awareness and customer engagement.
- Monitor and analyze brand performance metrics, such as brand awareness, perception, and loyalty, and make adjustments to the brand strategy as needed.
- Manage the brand budget and allocate resources effectively to achieve desired results.
- Stay up-to-date with industry trends, competition, and consumer behavior to identify new opportunities for brand growth.
- Nurture and maintain relationships with key partners and stakeholders to enhance the brand's reputation and reach.
- Lead and mentor a team of brand professionals, providing guidance, support, and professional development opportunities.
Extensive Brand Management Experience: A Director Of Brand At Dick's Sporting Goods Must Have A Proven Track Record Of Successfully Managing And Growing Brands In The Retail Industry. This Includes Experience In Developing Brand Strategies And Executing Marketing Initiatives That Drive Brand Awareness And Customer Loyalty.
Strong Leadership Skills: As A Director, This Role Will Require Strong Leadership Skills To Manage A Team Of Brand Managers And Collaborate With Other Departments. The Ideal Candidate Should Have A Demonstrated Ability To Motivate And Guide A Team Towards Achieving Brand Objectives.
In-Depth Knowledge Of The Sporting Goods Industry: Dick's Sporting Goods Is A Leading Retailer In The Sporting Goods Industry, And The Director Of Brand Must Have A Thorough Understanding Of The Market, Competitors, And Trends. This Knowledge Will Be Essential In Developing Effective Brand Strategies That Resonate With The Target Audience.
Strategic Thinker: The Director Of Brand Must Be A Strategic Thinker With The Ability To Analyze Data, Identify Trends, And Make Data-Driven Decisions. This Role Will Involve Developing Long-Term Brand Strategies, And The Ideal Candidate Should Have The Foresight To Anticipate Future Trends And Adapt Strategies Accordingly.
Excellent Communication And Collaboration Skills: The Director Of Brand Will Need To Work Closely With Cross-Functional Teams, Including Marketing, Product, And Sales, To Ensure Brand Consistency And Alignment. The Candidate Should Have Excellent Communication Skills To Effectively Convey Brand Messaging And Collaborate With Different Teams To Achieve Brand Goals.
Digital Marketing
Brand management
brand strategy
consumer insights
Social media strategy
Creative Direction
Brand Identity
brand awareness
Marketing Planning
brand positioning
Advertising Campaigns
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director of Brand in Coraopolis, PA 15108, USA is $94,000 to $150,000 per year. This can vary depending on the company, industry, and level of experience of the individual. Some companies may also offer additional benefits and bonuses as part of their compensation package.
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Dick's Sporting Goods, Inc. is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 850 stores and 30,000 employees.
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