Director, Media Strategy and Optimization

Building the case of Media investments to drive business goals (growth, profitability, quality etc.). Allocating and optimizing mix of media on a periodic (Annual, Quarterly, monthly) basis. Improving targeting of high propensity audiences based on various outcomes. Influencing allocation of budgets to channels that drive efficient acquisition. Continuously measuring returns on media investments and innovating to drive growth. Ensure tests are included as appropriate to drive innovation and improvement in media’s contribution to business growth. Synchronize business objectives with media strategy and optimizations to ultimately flow through to execution team, ensuring all are laddering up to the same goals and KPIs. Lead a team of strategists that represent a strong media POV in cross-functional meetings. Responsible for hiring, performance management, of team members.

According to JobzMall, the average salary range for a Director, Media Strategy and Optimization in 12050 C F Hawn Fwy, Dallas, TX 75253, USA is between $68,717 and $121,521. This salary range is based on the average salary of professionals in the same role and with similar experience.

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.