Paid Social Lead

Daily, hands-on-keyboard management of paid social media buys within Facebook Ads Manager and other social media platforms, constantly optimizing against multiple performance based KPIs in complex campaigns. Work with internal creative agency to request, test and optimize existing assets based off media insights, to support business and campaign goals. Derive insights from campaign performance, work with analytics team on larger analyses and test-and-learn agendas. QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms. Work with junior leads and internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including but not limited to Dish Network, Sling and OnTech. Partner across the marketing department, broader organization, and external partners like ESPN, NFL, Google and others to drive digital campaigns, conversion rate optimization testing and ensure marketing campaigns are executed holistically to deliver market share growth.

DISH Network Corp. is a holding company, which engages in the provision of pay-tv services. It operates through Pay-TV and Broadband, and Wireless segments. The Pay-TV and Broadband segment is offered under the DISH brand and Sling brand. The Wireless segment refers to the wireless spectrum licenses and related assets.