Assistant Director, Marketing and Social Media

Create content and effectively manage Drexel’s main Facebook, Twitter, Instagram and LinkedIn social media accounts. Work closely with Media Relations and Publications personnel and collaborate with writers and editors to repurpose existing content for social media. Maintain a comprehensive social media content calendar to keep track of upcoming important dates and events, content requests, monthly reports and social copy. Use social media platforms to promote and cover events for various University entities. Pitch content and strategy to AVP to raise the bar for content and engagement. Monitor channel-specific metrics in the form of a monthly report with the objective of showing improvements in organic reach and engagement. Stay up-to-date on trends and other factors that influence social reach and engagement Maintain excellent customer-service standards while adhering to University guidelines. Offer creative ideas to keep Drexel’s social media presence professional and informative while also exciting and engaging.

According to JobzMall, the average salary range for a Assistant Director, Marketing and Social Media in Main Building, 3141 Chestnut St, Philadelphia, PA 19104, USA is between $82,000 and $93,000. This range is dependent on the company, the experience of the individual, and the industry.

Drexel University is a private research university with its main campus in Philadelphia, Pennsylvania. It was founded in 1891 by Anthony J. Drexel, a financier and philanthropist. Founded as Drexel Institute of Art, Science, and Industry, it was renamed Drexel Institute of Technology in 1936, before assuming the name Drexel University in 1970. There is 70 undergraduate programs and more than 100 master's, doctoral, and professional programs at the university. Drexel's cooperative education program (co-op) is a prominent aspect of the school's degree programs, offering students the opportunity to gain up to 18 months of paid, full-time work experience in a field relevant to their undergraduate major or graduate degree program prior to graduation.