Senior Content Strategist, App Engagement

"Are you a passionate storyteller with a knack for creating engaging content that connects with users? Do you have a deep understanding of mobile app engagement strategies and a track record of driving results? If so, we have an exciting opportunity for you as a Senior Content Strategist at Etsy! As a key member of our App Engagement team, you will have the opportunity to shape the content strategy for our mobile app and drive user engagement. We are seeking a creative and analytical professional with strong communication skills and a proven ability to develop and execute successful content campaigns. Join us in our mission to empower creative entrepreneurs and be a part of our dynamic and collaborative team at Etsy."

1. Develop and implement content strategy for Etsy's mobile app, in alignment with the company's overall marketing and business objectives.
2. Create engaging and high-quality content that resonates with users and drives app engagement.
3. Conduct thorough research and analysis to understand user behavior and preferences, and use insights to inform content strategy.
4. Collaborate with cross-functional teams, including product, design, and marketing, to ensure cohesive and impactful content delivery.
5. Stay up-to-date with industry trends and best practices in mobile app engagement, and continuously optimize content strategy.
6. Monitor and analyze key metrics, such as user engagement and retention, to measure the effectiveness of content campaigns and make data-driven decisions.
7. Lead the planning and execution of content campaigns, including ideation, creation, and distribution across various channels.
8. Develop and maintain a content calendar to ensure timely and relevant content delivery.
9. Manage and mentor a team of content creators, providing guidance and support to help them achieve their goals.
10. Act as a brand ambassador, ensuring all content is consistent with Etsy's brand voice and guidelines.
11. Collaborate with external partners and influencers to amplify and diversify content reach and impact.
12. Contribute to the overall success of the App Engagement team and the company's mission by actively participating in team meetings, sharing insights and ideas, and providing support when needed.

According to JobzMall, the average salary range for a Senior Content Strategist, App Engagement in New York, NY, USA is between $90,000 and $120,000 per year. This may vary depending on factors such as the company, industry, experience, and skills of the individual.

Etsy is the global marketplace for unique and creative goods. Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses.