Senior Product Manager, SEO

Are you a seasoned Product Manager with a passion for SEO and a love for all things handmade? Look no further! At Etsy, we are seeking a talented and experienced Senior Product Manager to lead our SEO strategy and drive growth for our marketplace. As a key member of our product team, you will have the opportunity to shape the direction of our SEO efforts and make a significant impact on the success of our platform. If you have a strong background in SEO, exceptional leadership skills, and a deep understanding of e-commerce, we want to hear from you! Join us in our mission to keep commerce human and empower independent creators around the world.

1. Develop and implement a comprehensive SEO strategy for Etsy's marketplace, with a focus on driving growth and increasing visibility for handmade and unique products.
2. Monitor and analyze SEO performance metrics, including traffic, rankings, and conversions, and use data insights to optimize and improve strategies.
3. Stay up-to-date with the latest SEO trends, algorithms, and best practices, and proactively identify and implement opportunities to improve Etsy's SEO efforts.
4. Collaborate with cross-functional teams, including engineering, design, and marketing, to ensure alignment and execution of SEO initiatives.
5. Lead and mentor a team of product managers, providing guidance and support in their development and helping them achieve their individual and team goals.
6. Serve as a subject matter expert on all things SEO, providing guidance and recommendations to internal stakeholders and keeping the team informed on industry updates and changes.
7. Drive innovation and experimentation, continuously seeking new and creative ways to improve SEO performance and drive growth for the platform.
8. Communicate effectively with key stakeholders, including senior leadership, to provide updates on SEO performance, initiatives, and strategies.
9. Collaborate with the data analytics team to develop and track KPIs and establish goals for the SEO team.
10. Foster a culture of continuous learning and development within the team, encouraging a growth mindset and a strong focus on personal and professional growth.

According to JobzMall, the average salary range for a Senior Product Manager, SEO in New York, NY, USA is between $114,000 - $165,000 per year. However, this can vary depending on factors such as the company, the candidate's experience and skills, and the specific responsibilities of the role.

Additionally, according to Glassdoor, the average salary for a Senior SEO Manager in New York City is around $118,000 per year, with salaries ranging from $89,000 - $164,000. Again, this can vary depending on the factors mentioned above.

It is important to also note that salaries for this role may also include bonuses, incentives, and other benefits, which can significantly impact the overall compensation package.

Etsy is the global marketplace for unique and creative goods. Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses.