Digital Marketing Analyst

Owner of Google Analytics, Google Data Studio and Google Tag Manager tools for Egencia.com. Develop, maintain, and support the web analytics infrastructure, data collection, web site tracking tools, technical integration, platform administration and reporting. Drive analysis of GA events, building out dashboards and reports directly with the marketing ops team. Drive a comprehensive tagging strategy and implementation for Egencia.com. Ensure accurate visibility into funnels, calls to action, and events. Maintain a master inventory of tags. Work closely with content creators to adapt and expand over time. Report on A/B testing performance. Partner with Web Dev team to identify ways to improve and streamline GTM tracking. Help ensure a consistent approach to site tracking data. Verify the full Google Analytics events pipeline all the way to the data warehouse. Work with Dev team and Marketing ops teams to isolate and solve issues.

According to JobzMall, the average salary range for a Digital Marketing Analyst in 1111 Expedia Group Way W, Bellevue, WA 98119, USA is $48,000 to $90,000 per year. This salary range can vary depending on experience, the size of the company, and other factors.

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.