Senior Digital Marketing Specialist

Welcome to FedEx, a leading global shipping and logistics company. We are currently seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our dynamic team. As a Senior Digital Marketing Specialist at FedEx, you will play a critical role in developing and implementing effective digital marketing strategies to drive business growth and increase brand awareness. Our ideal candidate is a strategic thinker with a strong understanding of digital marketing trends, excellent communication skills, and a passion for delivering results. Join us and be a part of our innovative and customer-focused organization.

1. Develop and implement comprehensive digital marketing strategies to support business objectives and drive growth.
2. Stay up-to-date on the latest digital marketing trends and tools, and utilize them to enhance our digital presence.
3. Collaborate with cross-functional teams to develop and execute integrated digital campaigns across various channels.
4. Monitor and analyze key metrics to evaluate the effectiveness of digital marketing efforts and make data-driven decisions.
5. Work closely with the creative team to develop engaging and impactful digital content.
6. Manage and optimize digital advertising campaigns, including budget allocation and targeting.
7. Utilize various digital marketing platforms and tools to reach and engage with target audiences.
8. Develop and maintain strong relationships with external partners and vendors to support digital marketing efforts.
9. Act as a subject matter expert on digital marketing best practices and provide guidance and support to team members.
10. Monitor and report on industry trends, competitor activities, and customer insights to identify new opportunities for growth.
11. Collaborate with the analytics team to track and report on the ROI of digital marketing initiatives.
12. Develop and maintain a strong understanding of our brand and ensure all digital marketing efforts align with our brand identity and guidelines.
13. Continuously identify and implement innovative ideas to enhance the customer experience and drive brand loyalty.
14. Cultivate a positive and collaborative work environment within the digital marketing team.
15. Represent FedEx at industry events and conferences to stay informed on industry trends and network with potential partners.

According to JobzMall, the average salary range for a Senior Digital Marketing Specialist in Collierville, TN, USA is $70,000 - $90,000 per year. This may vary depending on factors such as experience, skills, and the specific industry or company.

FedEx Corporation is an American multinational delivery services company headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express (now FedEx Express), which was used from 1973 until 2000. The company is known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location, a feature that has now been implemented by most other carrier services. FedEx is also one of the top contractors of the US government.