
Media Strategist
Directly manages brand and consideration media activities including online video, paid social, content partnerships, and general brand media activities. Acts as liaison between brand and vendor partners as well as internal media execution team and leads briefing process on coop funded media opportunities. Align media spending to key seasonal strategies, brand programs, or key product programs. Use research and customer data to make recommendations on optimization and new media tactics to drive brand awareness, consideration, conversion, and retention. Understand brand health research and key insights and translate research to actionable insights that influence media plans. Manage key agency and internal partners to oversee the strategy, planning, and implementation of media programs. Lead, write, review and proof external communications, including plans, materials, and press releases.
Must have a minimum of 2 - 4 years’ experience in a media management, advertising agency, or public relations
Internal JD Finish Line experience strongly preferred.
Customer Relationship Management
Time Management
Writing Skills
Media management skills
Verbal communication
Prioritizing skills
written communication
Adaptability
Multi-tasking
According to JobzMall, the average salary range for a Media Strategist in 3308 N, 3308 Mitthoeffer Rd, Indianapolis, IN 46235, USA is between $35,000 and $55,000. The salary range will depend on the individual's experience and qualifications.
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Finish Line, Inc. is an American retail chain that sells athletic shoes and related apparel and accessories. The company operates 660 stores in 47 states and Puerto Rico, mostly in enclosed shopping malls, as well as Finish Line-branded athletic shoe departments in more than 450 Macy's stores. In 2018, the company was acquired by multinational retailer JD Sports.

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