
Performance Marketing Associate – Analytics & Reporting
Interested in joining a dynamic and innovative team at one of the leading global automotive companies? Ford Motor is seeking a highly analytical and results-driven Performance Marketing Associate to join our rapidly growing Analytics and Reporting team. As a member of this team, you will play a crucial role in driving the success of our performance marketing efforts through strategic data analysis and reporting. We are looking for someone who is passionate about leveraging data to optimize marketing campaigns and drive business growth. If you have a strong analytical mindset, excellent communication skills, and a drive for continuous learning and improvement, we want to hear from you!
- Conduct data analysis to identify performance trends and opportunities for optimization.
- Develop and implement strategies to improve performance and drive business growth.
- Create and maintain reports and dashboards to track key performance metrics.
- Collaborate with cross-functional teams to understand business goals and provide insights to support decision-making.
- Utilize various data sources and tools to gather and analyze data, and present findings in a clear and actionable manner.
- Stay current with industry trends and best practices in performance marketing and continuously identify areas for improvement.
- Communicate performance updates and recommendations to stakeholders at all levels of the organization.
- Work closely with the marketing team to understand campaign objectives and develop data-driven strategies to achieve them.
- Identify opportunities for automation and process improvement to increase efficiency and effectiveness.
- Collaborate with external partners and agencies to ensure alignment and optimize performance.
- Monitor and report on competitor activities and industry trends to inform marketing strategy.
- Continuously seek out new data sources and methods to improve performance tracking and reporting.
- Train and educate team members on data analysis and reporting best practices.
- Maintain data integrity and ensure accurate and timely reporting.
- Uphold company values and contribute to a positive and collaborative team environment.
Strong Analytical Skills: A Performance Marketing Associate At Ford Motor Must Possess The Ability To Analyze Data And Make Strategic Decisions Based On The Insights Gained. This Includes Proficiency In Data Analysis Tools Such As Google Analytics And Excel.
Familiarity With Digital Marketing Channels: The Ideal Candidate Should Have A Deep Understanding Of Various Digital Marketing Channels, Including Search Engine Marketing, Social Media Advertising, Display Advertising, And Email Marketing. This Will Enable Them To Develop Effective Marketing Strategies And Measure Their Performance.
Experience In Reporting And Data Visualization: The Job Requires Creating Reports And Dashboards That Effectively Communicate Performance Metrics To Stakeholders. A Candidate With Experience In Reporting And Data Visualization Tools Such As Tableau Or Power Bi Will Be Well-Suited For This Role.
Knowledge Of A/B Testing And Optimization: A Performance Marketing Associate Should Have Experience In A/B Testing And Optimization Techniques To Improve The Performance Of Marketing Campaigns. This Includes A Strong Understanding Of Statistical Significance And The Ability To Develop Testing Plans.
Strong Communication And Collaboration Skills: The Role Involves Working Closely With Cross-Functional Teams, Including Marketing, Sales, And Product Teams. Excellent Communication And Collaboration Skills Are Essential To Effectively Present Data-Driven Insights And Collaborate On Marketing Strategies.
Social Media
Google Analytics
Data Analysis
Market Research
Excel
Digital Marketing
Adwords
Reporting
Data Visualization
Campaign optimization
Conversion tracking
performance tracking
Communication
Conflict Resolution
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Performance Marketing Associate – Analytics & Reporting in Dearborn, MI, USA is $50,000-$70,000 per year. However, this can vary depending on factors such as education, experience, and specific job responsibilities.
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Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.

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