Director, Digital Marketing (Paid Media)

Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance and seek improvement opportunities. Manage paid media budgeting, accrual and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs. Advocate for the customer journey in partnership with CRM, Site Operations, Site Merchandising, Store Operations and Brand Marketing teams. Collaborate with CRM lead to plan, develop and execute new customer acquisition programs through paid media channels and to develop 1st party audience list strategies. Project manage creative assets for paid media channels, including advising on best media practices, briefing creative agencies, and trafficking ads to agency partners.

According to JobzMall, the average salary range for a Director, Digital Marketing (Paid Media) in 3880 N Mission Rd, Los Angeles, CA 90031, USA is between $80,000 and $110,000. This salary range may vary depending on the experience, education, and skills of the individual applying for this position.

Forever 21 is an American-only fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 in Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK. Forever 21 is also known for its trendy offerings and low pricing. The company sells accessories, beauty products, home goods and clothing for women, men and children.