Digital Marketing Specialist- Social Media

Are you a creative and strategic thinker with a passion for social media? Do you have experience in digital marketing and a strong understanding of the healthcare industry? If so, Genesis HealthCare is looking for a Digital Marketing Specialist- Social Media to join our team! As the Digital Marketing Specialist- Social Media, you will be responsible for developing and implementing social media strategies to promote our brand and engage with our audience. We are seeking a driven and innovative individual who can effectively utilize various social media platforms to increase brand awareness and drive engagement. If this sounds like you, we want to hear from you!

1. Develop and implement social media strategies to promote the Genesis HealthCare brand and engage with our audience.
2. Utilize various social media platforms to increase brand awareness and drive engagement.
3. Create and manage social media content, including text, images, and videos, that is relevant and engaging for our target audience.
4. Monitor social media channels for trends, feedback, and conversations related to the healthcare industry and our brand.
5. Collaborate with the marketing team to ensure alignment of social media strategies with overall marketing goals and initiatives.
6. Conduct market research and analyze data to identify opportunities for social media growth and improvement.
7. Stay up-to-date with industry trends and best practices in social media marketing.
8. Monitor and report on social media analytics, providing insights and recommendations for improvement.
9. Engage with followers and respond to comments and messages in a timely and professional manner.
10. Identify and collaborate with influencers and partners to amplify social media efforts.
11. Manage advertising campaigns on social media platforms to reach target audiences effectively.
12. Work with cross-functional teams to ensure social media efforts are integrated with other marketing efforts.
13. Implement crisis management protocols and handle any negative feedback or issues on social media.
14. Stay informed about any changes or updates to social media algorithms and adjust strategies accordingly.
15. Continuously evaluate and improve social media strategies to drive measurable results.

According to JobzMall, the average salary range for a Digital Marketing Specialist- Social Media in Kennett Square, PA 19348, USA is between $45,000 and $65,000 per year. This may vary based on factors such as experience, education, and specific job responsibilities.

Genesis HealthCare is a provider of short-term post-acute, rehabilitation, skilled nursing and long-term care services. Genesis operates approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States.