Are you a data-driven marketer with a passion for driving business growth? Do you have a keen eye for identifying insights and trends in data and translating them into actionable strategies? If so, H&R Block is looking for a Manager of Marketing Analytics to join our dynamic and innovative team. In this role, you will play a pivotal role in driving our marketing efforts and optimizing our campaigns through data analysis and insights. Join us in shaping the future of our marketing initiatives while utilizing your skills in analytics, project management, and strategic thinking. If you have a strong background in marketing analytics and a desire to make a meaningful impact, we want to hear from you!
- Utilize data analysis techniques to identify insights and trends in marketing data.
- Translate data insights into actionable strategies to drive business growth.
- Lead the development and execution of data-driven marketing campaigns.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing analytics strategies.
- Develop and maintain comprehensive dashboards and reports to track campaign performance and inform decision making.
- Conduct in-depth analysis of customer behavior, segmentation, and targeting to optimize marketing efforts.
- Provide strategic recommendations based on data insights to improve overall marketing performance.
- Monitor and analyze industry trends and competitor strategies to inform marketing strategy.
- Utilize project management skills to effectively plan, execute, and monitor marketing analytics projects.
- Develop and maintain strong partnerships with internal stakeholders to understand business needs and drive business growth through data-driven marketing initiatives.
- Stay up-to-date with emerging technologies and best practices in marketing analytics and make recommendations for their implementation.
- Train and mentor team members on data analysis techniques and best practices.
- Continuously improve and refine marketing analytics processes and methodologies.
- Communicate complex data insights and strategies in a clear and concise manner to non-technical stakeholders.
- Represent the marketing analytics function in cross-functional meetings and provide insights and recommendations to drive business growth.
Strong Analytical Skills: A Manager, Marketing Analytics At H&R Block Should Possess Advanced Analytical Skills, Including The Ability To Gather And Interpret Data, Create Reports, And Make Data-Driven Decisions.
Experience With Marketing Technologies And Tools: The Ideal Candidate Should Have A Strong Understanding Of Various Marketing Technologies And Tools, Such As Google Analytics, Adobe Analytics, And Social Media Analytics Platforms.
Knowledge Of Marketing Strategies And Trends: A Manager, Marketing Analytics Should Have A Deep Understanding Of Marketing Strategies And Trends, Including Digital Marketing, Content Marketing, And Social Media Marketing.
Leadership And Team Management Skills: As A Manager, This Role Requires Strong Leadership And Team Management Skills To Effectively Lead And Motivate A Team Of Analysts And Data Scientists.
Excellent Communication And Presentation Skills: The Ability To Communicate Complex Data And Insights In A Clear And Concise Manner Is Crucial For This Role. A Manager, Marketing Analytics Should Also Be Able To Present Findings And Recommendations To Senior Management Effectively.
Data Analysis
Marketing Strategy
Market Research
Forecasting
Digital Marketing
Data Visualization
Statistical modeling
Customer segmentation
Competitive analysis
consumer insights
Campaign optimization
performance tracking
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Manager, Marketing Analytics is between $87,000 and $111,000 per year. However, this can vary depending on factors such as location, industry, and years of experience.
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H&R Block, Inc., or H&R Block, is an American tax preparation company operating in North America, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide.
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