Senior Marketing Manager, eCRM

Are you a seasoned marketing professional with a passion for driving customer engagement and maximizing ROI? Look no further! H&R Block is seeking a dynamic Senior Marketing Manager, eCRM to join our team. In this role, you will lead the development, execution, and optimization of our eCRM strategy to enhance the customer experience and drive revenue growth. If you have a strong background in eCRM marketing, a strategic mindset, and a track record of delivering results, we want to hear from you!

1. Develop and implement a comprehensive eCRM strategy to drive customer engagement and increase ROI.
2. Lead the planning and execution of all eCRM campaigns across various channels, including email, push notifications, and SMS.
3. Analyze customer data and behavior to identify opportunities for segmentation, personalization, and targeted messaging.
4. Collaborate with cross-functional teams, including creative, analytics, and technology, to ensure seamless execution of eCRM initiatives.
5. Continuously optimize eCRM campaigns through A/B testing and data-driven insights to improve performance and ROI.
6. Stay up-to-date with industry trends and best practices in eCRM marketing to drive innovation and improve the customer experience.
7. Monitor and report on key metrics, such as open rates, click-through rates, and conversion rates, to track the success of eCRM initiatives.
8. Develop and manage the eCRM budget, ensuring resources are allocated effectively to achieve business objectives.
9. Act as a subject matter expert on eCRM, providing guidance and training to other team members and stakeholders.
10. Collaborate with external partners and vendors to enhance the eCRM program and leverage new opportunities.
11. Develop strong relationships with key stakeholders, including senior leadership, to gain buy-in and support for eCRM initiatives.
12. Identify and address any issues or challenges that may arise in the eCRM program, proposing solutions and implementing corrective actions as needed.
13. Stay informed of competitor activity and market trends to inform eCRM strategy and stay ahead of the competition.

According to JobzMall, the average salary range for a Senior Marketing Manager, eCRM in Kansas City, MO, USA is $82,000 to $119,000 per year. Salaries may vary depending on factors such as experience, education, and the specific company or industry.

H&R Block, Inc., or H&R Block, is an American tax preparation company operating in North America, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide.