Manager, Category Strategy & Analytics
At Hershey, we believe in creating moments of happiness for our customers through our delicious confectionery products. As the Manager of Category Strategy and Analytics, you will play a crucial role in driving the success of our company by overseeing the development and execution of strategic plans for our product categories. We are looking for a highly analytical and strategic individual with a passion for driving growth and profitability in a fast-paced environment. If you have a strong background in category management and a knack for data analysis, we invite you to join our dynamic team and be a part of our sweet journey!
- Develop and implement strategic plans for product categories to drive growth and profitability for the company.
- Conduct thorough market and consumer research to identify key trends, opportunities, and challenges within the category.
- Utilize data analysis to make informed decisions and recommendations for product assortment, pricing, promotions, and distribution.
- Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment and execution of category strategies.
- Monitor and analyze category performance, including sales, market share, and competitive landscape, and develop plans to address any issues or capitalize on opportunities.
- Stay up-to-date on industry and market trends, and use this knowledge to inform category strategies and drive innovation.
- Develop and maintain relationships with key stakeholders, including suppliers and retailers, to negotiate favorable terms and drive category growth.
- Lead and manage a team of category analysts, providing guidance, support, and development opportunities.
- Communicate category strategies and performance to senior management, providing insights and recommendations for future growth.
- Continuously evaluate and improve category management processes and tools to enhance efficiency and effectiveness.
Bachelor's Degree In Business Administration, Marketing, Or Related Field.
Minimum 5 Years Of Experience In Category Management, Market Analysis, Or Strategic Planning.
Proficiency In Data Analysis And Analytics Tools Such As Tableau, Sql, And Microsoft Excel.
Strong Leadership Skills With The Ability To Manage And Develop A Team.
Knowledge Of Retail And Consumer Trends, As Well As Experience In The Consumer Packaged Goods Industry.
Strategic Planning
Inventory Management
Vendor Management
Data Analysis
Market Research
Forecasting
Pricing strategy
Category management
Competitive analysis
consumer insights
Budget
Promotional Planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Manager, Category Strategy & Analytics in Hershey, PA, USA is between $77,000 and $125,000 per year. This salary range can vary depending on factors such as the size and profitability of the company, the candidate's level of experience and qualifications, and the specific responsibilities and duties of the role. Additionally, bonuses, benefits, and other forms of compensation may also impact the overall salary package for this position.
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The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more.
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