Digital Marketing Specialist

Are you a creative and driven individual with a passion for digital marketing? Do you have a proven track record of success in developing and executing effective marketing campaigns? If so, we have an exciting opportunity for you to join our team as a Digital Marketing Specialist at Hertz Car Rental. As a leading global car rental company, we are looking for a talented individual who can help us drive our digital marketing efforts to the next level. If you have the skills, experience, and enthusiasm to make a significant impact on our brand, we want to hear from you!

1. Develop and implement effective digital marketing strategies and campaigns to increase brand awareness and generate leads for Hertz Car Rental.
2. Conduct market research and analyze data to identify target audience and create targeted messaging and campaigns.
3. Manage and optimize all digital marketing channels including social media, email marketing, paid advertising, and SEO/SEM.
4. Monitor and analyze campaign performance and make data-driven recommendations for improvement.
5. Create engaging and compelling content for various digital platforms to attract and retain customers.
6. Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall marketing and business objectives.
7. Stay updated on industry trends and best practices in digital marketing and incorporate them into strategies and campaigns.
8. Utilize marketing automation tools to streamline processes and improve efficiency.
9. Develop and maintain relationships with key partners and vendors to enhance digital marketing efforts.
10. Provide regular reports and insights on digital marketing performance and make strategic recommendations for future initiatives.
11. Work closely with the sales team to support lead generation efforts and track ROI on marketing campaigns.
12. Continuously track and monitor competitor activities and make necessary adjustments to stay competitive in the market.
13. Stay updated on Hertz Car Rental's products and services to effectively promote them through digital marketing efforts.
14. Foster a collaborative and innovative work environment to drive creativity and achieve desired results.
15. Maintain a high level of professionalism and represent the Hertz Car Rental brand positively in all digital marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Milwaukee, WI, USA is between $44,000 to $63,000 per year. This range may vary depending on the specific job responsibilities, level of experience, and the company's size and industry. Factors such as certifications and additional skills can also impact the salary range for this role.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.