Digital Marketing Specialist

Welcome to Hertz Car Rental, the world's leading car rental company with over 10,000 locations in 145 countries. We are seeking a skilled and experienced Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and increase online bookings. We are looking for a creative and analytical thinker who is passionate about digital marketing and has a strong understanding of customer behavior. If you are a results-driven individual with a proven track record in driving successful digital campaigns, we want to hear from you!

1. Develop and implement digital marketing strategies to increase brand awareness and drive online bookings.
2. Analyze customer behavior and market trends to identify opportunities for growth and optimization.
3. Create and manage digital campaigns across various platforms, including social media, email, and search engines.
4. Monitor and track the performance of digital marketing efforts, utilizing data and analytics to make informed decisions.
5. Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall brand and business goals.
6. Stay updated on industry trends and best practices to continuously improve digital marketing strategies.
7. Develop and manage relationships with external partners and vendors to support digital marketing initiatives.
8. Utilize SEO and SEM techniques to improve search engine rankings and drive traffic to the company's website.
9. Create engaging and compelling digital content, including graphics, videos, and written copy.
10. Monitor and respond to customer inquiries and reviews on digital platforms to maintain a positive brand image.
11. Conduct A/B testing to optimize digital marketing campaigns and improve conversion rates.
12. Provide regular reports and analysis on digital marketing performance to stakeholders.
13. Collaborate with the marketing team to develop integrated campaigns that incorporate digital elements.
14. Manage digital marketing budget and allocate resources effectively to maximize ROI.
15. Represent the company at industry events and conferences to network and stay updated on industry trends and developments.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Albuquerque, NM, USA is between $47,000 and $68,000 per year. This may vary depending on factors such as experience, education, and specific job responsibilities.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.