Digital Marketing Specialist

At Hertz Car Rental, we are seeking a highly skilled and motivated Digital Marketing Specialist to join our growing team. As a leader in the car rental industry, we are constantly looking for innovative ways to reach and engage with our customers. In this role, you will have the opportunity to utilize your expertise in digital marketing to enhance our online presence and drive business growth. We are looking for a self-starter with a passion for all things digital and a strong understanding of the latest marketing trends and strategies. If you are a creative thinker with a results-driven mindset, we want you to be a part of our dynamic team.

1. Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition for Hertz Car Rental.
2. Utilize a variety of digital marketing channels, including social media, email marketing, search engine optimization, and paid advertising, to reach and engage with target audiences.
3. Conduct market research and analyze data to identify key trends and insights that can inform digital marketing strategies.
4. Create and manage digital content, including website copy, landing pages, and email campaigns, to effectively communicate the brand's messaging and promotions.
5. Collaborate with cross-functional teams, including sales, product, and creative, to ensure brand consistency and alignment across all digital marketing efforts.
6. Monitor and track key performance metrics to measure the success of digital marketing campaigns and make data-driven decisions for future efforts.
7. Stay up-to-date with the latest digital marketing trends and technologies, sharing insights and recommendations with the team to continuously improve strategies and tactics.
8. Identify and engage with influencers and partners to expand the brand's reach and drive customer engagement.
9. Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives.
10. Identify and troubleshoot any issues or challenges that arise with digital marketing campaigns, proactively seeking solutions and implementing changes as needed.
11. Collaborate with external agencies and vendors to support digital marketing efforts and ensure timely and high-quality deliverables.
12. Represent Hertz Car Rental at industry events and conferences to network and stay informed about the latest trends and best practices in digital marketing.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Fresno, CA, USA is $43,000 - $70,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry. Some Digital Marketing Specialists may earn higher salaries if they have specialized skills or work for larger companies. Additionally, the cost of living in Fresno may also impact the salary range for this position.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.