Director Public Relations Center of Expertise & Intelligence

We are seeking an experienced and impact-driven professional to join our team as a Director of Public Relations Center of Expertise & Intelligence at Highmark Health. In this role, you will lead the Center of Expertise & Intelligence (COEI) team in the development of Highmark Health's public and media relations strategies. You will be responsible for amplifying Highmark Health's reputation and brand through media relations, internal and external communications, thought leadership and creative content development.To be successful in this role, you must have a minimum of 8-10 years of experience in public relations, corporate communications, journalism, media relations, or a related field. You must possess a keen eye for detail, excellent communication skills, and the ability to think strategically and creatively to develop innovative solutions. You must also have a strong track record of developing and executing successful public relations and media relations campaigns.We are looking for a passionate, highly motivated individual to join our team. If you are an experienced professional looking for an opportunity to make an impact, we invite you to apply for this position.

Responsibilities:

1. Lead the Center of Expertise & Intelligence (COEI) team in the development of Highmark Health's public and media relations strategies.
2. Amplify Highmark Health's reputation and brand through media relations, internal and external communications, thought leadership and creative content development.
3. Develop and execute successful public relations and media relations campaigns.
4. Monitor and respond to media inquiries in a timely and professional manner.
5. Develop and maintain relationships with key media contacts and influencers.
6. Create, analyze, and report on PR metrics to evaluate the success of campaigns.
7. Create and distribute press releases, media advisories, and other communications materials.
8. Develop and maintain an up-to-date knowledge of Highmark Health's products and services.
9. Participate in brainstorming sessions to develop creative content ideas.
10. Manage the development of content for PR campaigns, including blog posts, videos, infographics, and other visuals.

According to JobzMall, the average salary range for a Director Public Relations Center of Expertise & Intelligence in Pittsburgh, PA, USA is $80,000 to $95,000 per year. This range may vary depending on experience and qualifications.

Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.