Public Relations Analyst

Are you a strategic thinker with a passion for building positive relationships and shaping public perception? Do you thrive in a fast-paced, dynamic environment where no two days are the same? If so, we have an exciting opportunity for you as a Public Relations Analyst at Highmark Health. In this role, you will play a critical role in promoting and protecting our brand, reputation, and mission through effective communication strategies. We are seeking a highly motivated and skilled individual with a strong background in public relations and an understanding of the healthcare industry. If you have excellent communication skills, a keen eye for detail, and a track record of delivering successful PR campaigns, we want to hear from you. Join our team and make a meaningful impact on the healthcare industry while advancing your career.

1. Develop and implement strategic communication plans to promote and protect Highmark Health's brand, reputation, and mission.
2. Build and maintain positive relationships with key stakeholders, including media outlets, industry influencers, and internal teams.
3. Monitor media coverage and public perception of Highmark Health and provide timely and accurate analysis and recommendations.
4. Collaborate with cross-functional teams to create and distribute press releases, media kits, and other communication materials.
5. Conduct research and gather data to support PR initiatives and provide insights for decision-making.
6. Proactively identify potential PR crises and develop crisis communication strategies.
7. Manage media inquiries and interview requests, and serve as a spokesperson for Highmark Health when necessary.
8. Track and measure the impact of PR efforts, and provide regular reports to leadership.
9. Stay updated on industry trends and best practices in PR, and make recommendations for continuous improvement.
10. Mentor and train junior PR team members, and collaborate with them on projects as needed.

According to JobzMall, the average salary range for a Public Relations Analyst in Pittsburgh, PA, USA is between $48,000 and $60,000 per year. However, this can vary based on factors such as experience, education, and the specific company or industry the individual is working in.

Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.