Senior Marketing Strategist, Media Specialist

Highmark Health is on the hunt for an experienced, creative, and innovative Senior Marketing Strategist, Media Specialist to join our rapidly growing team. This is an amazing opportunity to help shape the future of our marketing program and ensure our message reaches the right audiences.As the Senior Marketing Strategist, Media Specialist at Highmark Health, you will be responsible for developing and executing strategic campaigns to drive business objectives. You will be the go-to expert for all marketing-related matters, overseeing the planning, budgeting, and implementation of multiple campaigns. Your responsibilities will include researching target audiences, identifying key trends, and developing effective strategies to maximize reach and engagement.The ideal candidate should possess a minimum of 5 years of experience in a marketing or media role, with a successful track record of developing and executing successful campaigns. You should have a deep understanding of the digital landscape and be well-versed in SEO, SEM, content marketing, and other digital marketing tactics. You should have a proven ability to craft compelling stories and deliver engaging content across multiple channels. Above all, you should be a creative thinker with a passion for pushing the boundaries of marketing.If you’re looking for an opportunity to make an impact and join an innovative team, this could be the perfect role for you!

Responsibilities:

1. Develop and execute marketing campaigns to drive business objectives
2. Research target audiences and identify key trends
3. Develop effective strategies to maximize reach and engagement
4. Oversee the planning, budgeting, and implementation of campaigns
5. Utilize SEO, SEM, content marketing, and other digital tactics
6. Craft compelling stories and deliver engaging content across multiple channels
7. Remain up-to-date on industry and marketing trends
8. Monitor and analyze campaign performance and suggest improvements
9. Collaborate with other departments to ensure campaigns are meeting objectives
10. Manage budget and other resources for marketing activities

According to JobzMall, the average salary range for a Senior Marketing Strategist, Media Specialist in Pittsburgh, PA, USA is $75,000 - $90,000 per year.

Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.