PR Associate - Social & Talent Relations

Are you a social media savvy individual with a passion for fashion? Are you a natural networker with a strong eye for talent? If so, we have an exciting opportunity for you! HUGO BOSS is seeking a PR Associate with a focus on social and talent relations to join our dynamic team. In this role, you will have the opportunity to work with top influencers and celebrities, while promoting our luxury brand through social media channels. We are looking for a highly organized and creative individual with excellent communication skills and a strong understanding of the fashion industry. If you are ready to take your career to the next level, we encourage you to apply for this role today.

1. Develop and implement social media strategies to promote the HUGO BOSS brand and drive engagement with target audiences.
2. Build and maintain relationships with top influencers and celebrities to secure partnerships and collaborations.
3. Create and manage social media content calendar, ensuring timely and relevant posts across all platforms.
4. Monitor social media trends and identify opportunities for brand partnerships and content creation.
5. Collaborate with internal teams to ensure consistent messaging and brand image across all social media channels.
6. Plan and execute events and activations to showcase the HUGO BOSS brand and engage with influencers and celebrities.
7. Conduct market research and analysis to identify potential brand ambassadors and talent for future partnerships.
8. Manage and maintain influencer and celebrity database, including contact information and past collaborations.
9. Monitor and report on social media metrics and KPIs to track the success of campaigns and identify areas for improvement.
10. Stay up-to-date on industry and social media trends, making recommendations for new strategies and tactics.
11. Represent the HUGO BOSS brand at industry events and networking opportunities.
12. Collaborate with cross-functional teams, including marketing, PR, and sales, to ensure alignment and synergy in brand messaging and initiatives.
13. Ensure all social media content and partnerships align with brand values and guidelines.
14. Act as a liaison between the brand and influencers/celebrities, negotiating partnerships and managing expectations.
15. Provide regular updates and reports to management on social media activities and results.

According to JobzMall, the average salary range for a PR Associate - Social & Talent Relations in New York, NY, USA is $45,000 - $60,000 per year. This may vary depending on the specific company, experience level, and other factors.

Hugo Boss AG, often styled as BOSS, is a luxury fashion brand fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies. BOSS Hugo Boss creates sophisticated, high-quality designs for men and women, with a focus on smart design and exquisite tailoring. BOSS Menswear includes smartly tailored suits, as well as casual and sportswear so that men can create an entire wardrobe just from the BOSS menswear brand. HUGO Hugo Boss is the brand’s sub-label with more of a focus on fashion trends and a strong casual influence, more targeted toward younger customers. To attract Gen Z consumers, Hugo Boss started the #howdoyouhugo campaign, proving very popular on social media and generating more interest and awareness of this new addition to the Hugo Boss brand.