Senior Copywriter

Are you ready to take your copywriting skills to the next level? Humana is seeking a talented Senior Copywriter to join our dynamic team. As a Senior Copywriter, you will have the opportunity to create compelling and impactful content that connects with our audience and helps drive our business goals. We are looking for a highly skilled and experienced writer who can bring fresh ideas and a strong voice to our brand. If you have a passion for storytelling and a track record of producing high-quality content, we want to hear from you! Join us and help us make a difference in the lives of our customers.

1. Develop and write compelling and impactful copy that effectively communicates the brand's message and resonates with the target audience.
2. Collaborate with the marketing team to understand business objectives and create copy that aligns with overall marketing strategies.
3. Conduct thorough research on industry trends, target audience, and competitor messaging to inform the copywriting process.
4. Write clear and concise copy for a variety of mediums including print, digital, social media, and video.
5. Edit and proofread all copy to ensure accuracy, consistency, and adherence to brand guidelines.
6. Brainstorm and present creative concepts and ideas for campaigns and projects.
7. Work closely with designers, art directors, and other team members to ensure that copy and design elements work together seamlessly.
8. Stay up-to-date with industry developments and best practices to continuously improve copywriting skills and bring fresh ideas to the table.
9. Collaborate with cross-functional teams to gather feedback and incorporate changes to improve the effectiveness of copy.
10. Meet tight deadlines and manage multiple projects simultaneously.
11. Mentor and provide guidance to junior copywriters to foster their professional growth and development.
12. Represent the brand's voice and style in all communications to maintain consistency and strengthen brand identity.
13. Continuously monitor and analyze the performance of copy to make data-driven improvements and drive business goals.
14. Embody the brand's values and mission in all written communications and contribute to creating a positive and inclusive work environment.

According to JobzMall, the average salary range for a Senior Copywriter in Louisville, KY, USA is between $63,000 - $80,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual. Senior Copywriters with more experience and in higher-demand industries may earn salaries closer to the upper end of this range.

Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. Its strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people they serve across the country. The company operates its business through the following segments: Retail, Group, and Healthcare Services.