Calling all experienced Salesforce Marketing Cloud Email Developers with a passion for leveraging data and technology to drive impactful customer communication! Join our dynamic team at Humana as a Senior SFMC Email Developer and play a pivotal role in executing strategic email campaigns for our diverse member base. We are seeking a highly skilled and innovative individual with a deep understanding of SFMC and a proven track record of developing and optimizing complex email journeys. If you are a creative problem solver, customer-centric thinker, and team player, we want to hear from you!
- Develop and implement strategic email campaigns using Salesforce Marketing Cloud to effectively communicate with our diverse member base.
- Utilize data and technology to drive impactful customer communication and improve the overall effectiveness of email campaigns.
- Collaborate with cross-functional teams to create and optimize complex email journeys.
- Stay up-to-date with the latest trends and best practices in email marketing and utilize this knowledge to continuously improve our email campaigns.
- Use a customer-centric approach to develop customized and personalized email content.
- Troubleshoot and resolve any technical issues related to email development and delivery.
- Develop and maintain email templates, landing pages, and other assets within SFMC.
- Ensure all email campaigns comply with industry regulations and best practices.
- Work closely with stakeholders to understand business objectives and develop email campaigns that support those goals.
- Monitor and analyze email performance metrics, and make recommendations for optimization to achieve desired results.
- Train and mentor junior team members on SFMC best practices and email development techniques.
- Act as a subject matter expert on SFMC capabilities and provide guidance and support to the wider team.
- Stay organized and manage multiple projects simultaneously, meeting all deadlines and delivering high-quality work.
- Collaborate with other team members to ensure consistency and alignment across all email campaigns.
- Continuously identify opportunities for process improvements and suggest solutions to enhance efficiency and effectiveness.
Extensive Experience With Salesforce Marketing Cloud (Sfmc): A Senior Sfmc Email Developer At Humana Should Possess A Deep Understanding And Hands-On Experience With Sfmc, Including Its Email Studio, Journey Builder, Automation Studio, And Other Relevant Tools.
Knowledge Of Html, Css, And Ampscript: The Role Also Requires A Strong Foundation In Coding Languages Such As Html, Css, And Ampscript. The Ideal Candidate Should Be Able To Write And Troubleshoot Complex Code To Create Dynamic And Personalized Email Content.
Email Marketing Strategy And Best Practices: A Senior Sfmc Email Developer Should Be Well-Versed In Email Marketing Strategy And Best Practices. This Includes Understanding Email Deliverability, Segmentation, A/B Testing, And Other Key Email Metrics To Optimize Email Performance.
Project Management Skills: As A Senior Role, The Candidate Should Possess Strong Project Management Skills To Oversee And Lead Email Development Projects From Start To Finish. This Includes Managing Timelines, Resources, And Collaborating With Cross-Functional Teams.
Analytical And Problem-Solving Abilities: Humana Is Looking For A Candidate Who Can Analyze And Interpret Data To Make Informed Decisions And Improve Email Performance. The Ideal Candidate Should Also Have Strong Problem-Solving Abilities To Troubleshoot And Resolve Any Technical Issues That May Arise.
A/B testing
Data Management
Responsive Design
Automation
HTML coding
Personalization
email design
Journey builder
Ampscript
Segmentation
Mobile Optimization
Dynamic Content
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior SFMC Email Developer is $90,000-$120,000 per year. However, this can vary depending on factors such as location, experience, and specific job responsibilities.
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Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. Its strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people they serve across the country. The company operates its business through the following segments: Retail, Group, and Healthcare Services.
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