Are you passionate about technology and have a deep understanding of brand strategy? Do you thrive in a fast-paced, innovative environment and enjoy working with cross-functional teams? If so, then IBM has the perfect opportunity for you as a Brand Technical Subject Matter Expert (SME). As a member of our dynamic team, you will play a crucial role in defining and executing IBM's brand strategy, leveraging your technical expertise to drive business objectives and deliver exceptional brand experiences to our customers. We are seeking a highly skilled and driven individual with a strong background in brand management and technical knowledge to join our team. If you are ready to take on a challenging and rewarding role with one of the world's leading technology companies, we encourage you to apply for this exciting opportunity.
- Develop and execute IBM's brand strategy, ensuring alignment with business objectives and customer needs.
- Utilize technical expertise to drive brand innovation and differentiation in the market.
- Collaborate with cross-functional teams to develop and implement brand initiatives and campaigns.
- Serve as a subject matter expert on all technical aspects of the IBM brand, including products, services, and solutions.
- Conduct market research and analysis to stay informed of industry trends and competitor strategies.
- Create and maintain brand guidelines and standards, ensuring consistency across all touchpoints.
- Train and educate internal teams on brand strategy and technical details to ensure brand consistency.
- Monitor and track brand performance and make recommendations for improvement.
- Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.
- Stay up-to-date on emerging technologies and industry developments to continuously improve brand strategy and execution.
- Collaborate with marketing and communications teams to develop compelling brand messaging and content.
- Manage brand budgets and allocate resources effectively to achieve business objectives.
- Represent IBM's brand and values in all interactions, both internally and externally.
- Continuously seek opportunities to enhance and evolve IBM's brand presence in the market.
In-Depth Knowledge Of Ibm's Brand And Its Products: A Brand Technical Sme At Ibm Must Have A Strong Understanding Of The Company's Brand And Its Various Products And Services. This Includes Both Technical And Non-Technical Aspects Of The Brand.
Experience In Brand Strategy And Development: The Ideal Candidate Should Have Experience In Developing And Implementing Brand Strategies That Align With The Company's Overall Objectives. They Should Also Be Able To Analyze Market Trends And Consumer Behavior To Make Informed Decisions.
Strong Technical Expertise: As A Technical Sme, The Candidate Must Have Extensive Knowledge And Expertise In The Technical Aspects Of Branding, Including Website Development, Digital Marketing, And Social Media Management. They Should Also Be Familiar With Industry-Standard Tools And Technologies.
Excellent Communication Skills: The Candidate Should Possess Excellent Verbal And Written Communication Skills, As They Will Be Required To Interact With Various Stakeholders, Including Clients, Marketing Teams, And Other Technical Experts. They Should Also Be Able To Present Complex Technical Information In A Clear And Concise Manner.
Problem-Solving And Analytical Skills: A Brand Technical Sme Must Have Strong Problem-Solving And Analytical Skills To Identify And Address Any Technical Issues That May Arise. They Should Also Be Able To Analyze Data And Metrics To Measure The Effectiveness Of Branding Strategies And Make Data-Driven Decisions.
Product Development
Market Research
Content Creation
Digital Marketing
Brand management
Competitive analysis
brand strategy
Brand Identity
brand awareness
brand positioning
Brand Messaging
Campaign
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Brand Technical SME is between $60,000 to $100,000 per year. However, salaries can vary depending on location, industry, and level of experience. Some Brand Technical SMEs may make upwards of $150,000 or more per year.
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International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.
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